3 Predictions for the CDP Market in 2021
“Some say that curiosity didn’t kill the cat, indecision did. The CDP category is teetering dangerously on the edge of the cat’s fate. 2021 will be the year that indecision disappears.”
In the Media
Optimove and Dynamic Yield Announce Integration
“Optimove, the Relationship Marketing Hub, and Dynamic Yield, the Experience Optimization Platform, announced a strategic integration that will allow brands to ensure each customer receives the optimal marketing treatment across channels. Partnership unlocks personalization and optimization of marketing campaigns and customer experiences throughout the entire customer lifecycle.”
CDP Leader Optimove gives a 2020 Roundup ahead of Christmas
“Enterprise CDP Leader Optimove gives a roundup of the top 12 happenings that occurred this 2020! Sit back and hop on to their exciting martech journey”
Experimentation is a Marketer’s Secret Weapon. Here’s Why
“According to research by Gartner “Marketing teams conduct experiments to test and improve the efficacy of new products, features, experiences and campaigns. These improvements allow marketers to innovate and stay ahead of the competition; Gartner’s 2018 Marketing Data and Analytics Survey found that the majority of marketers who prioritize testing and experimentation significantly outperform their peers.”
GVC extends Optimove CRM partnership
“GVC has signed a five-year extension with Optimove across all global brands to manage CRM and player marketing via its Relationship Marketing Hub. Optimove enables GVC’s CRM marketing operations to transform player data into actionable insights, helping to drive growth across the operator’s brands including Ladbrokes and Coral. Additionally, GVC has decided to adopt Optimove’s…”
Precision Marketing 101: Exploring the Concepts and Tools to Do It
“Today’s online consumers have the world at their disposal. They can choose from a variety of brands, sticking with the one that gives them the optimal benefits in terms of both product and value. In such a competitive environment, the brand that ultimately wins the sale will be the one that offers the best deal for each customer.”
Attentive & Optimove Announce Integration of Leading SMS, Relationship Marketing Platforms
“Attentive, the personalized text messaging SaaS platform for innovative brands and organizations, announced its integration with Optimove… empowering customers to engage consumers using personalized text messaging alongside any 1:1 marketing channel while delivering a unified experience across them all.”
Attentive and Optimove Integrate Their SMS and Relationship Marketing Platforms
“Attentive has integrated its cloud-based personalized text messaging platform with Optimove’s relationship marketing hub, empowering customers to engage consumers using personalized text messaging alongside other marketing channels while delivering a unified experience across them all.”
Optimove mitigates COVID-19 impact on Fortuna Entertainment’s sports bettors
“Optimove’s multichannel orchestration and testing capabilities allowed Fortuna Entertainment Group to implement the data-centric marketing plan devised by the Optimove Strategic Services team and reap “impressive results.”