Universal Events: Taking Triggered Marketing From Good to Great
“The short take: triggered marketing is only as effective as the customer data used to shape and define segments, triggers and campaigns.”
In the Media
Optimove: Orchestration Is About Making Sense Of Data, Not Just Stitching It Together
“Brands that sell commodities don’t differentiate on their products, they differentiate on data.
“And they differentiate on relationships,” said Pini Yakuel, CEO and founder of Tel Aviv-based customer data platform Optimove.
Which is why they need a way to personalize their messaging at scale.”
Do You Know The Real Impact Of Your Marketing Campaigns?
“For years, marketers have been focused on return on investment (ROI) or total revenues generated from campaigns. But today’s environment requires a different approach.”
Customer Journey Automation in a Post-Covid World: Optimove Adds New Capabilities to Its CDP
“With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey.”
Optimove Releases Self-Optimizing Journeys
“Self-Optimizing Journeys can determine which communications to prioritize or which sequence of communications result in the best customer journeys, identify each campaigns for which customers are eligible, and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.”
Optimove Announces General Availability of Self-Optimizing Journeys
“With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of communications result in the best customer journey.”
Why Combining Real-Time and Batch Data Is the Only Way to Keep Customers Engaged
“Marketing best practices have shifted over the last few years to a focus on trigger-driven marketing, centered around the use of real-time data. This has led to a fallacy that marketers should only use real-time data, and ditch batch data. Here’s why this approach is far from ideal.”
Optimizing Email Marketing for Gmail’s New Promotions Tab
“Marketers should always strive to be knowledgeable of tech updates and advancements, especially when it comes to email marketing, where the rules are continually changing”
How Discounts Affect Customer Lifetime Value
“Knowing your customers is key to effective marketing — we all agree on that. And one of the most common ways to attract new customers and retain legacy customers is to offer discounts.”