In the Media

“With Self-Optimizing Journeys, marketers no longer face the burdensome task of determining which communications to prioritize or which sequence of communications result in the best customer journey.”

“Marketing best practices have shifted over the last few years to a focus on trigger-driven marketing, centered around the use of real-time data. This has led to a fallacy that marketers should only use real-time data, and ditch batch data. Here’s why this approach is far from ideal.”

“Marketers should always strive to be knowledgeable of tech updates and advancements, especially when it comes to email marketing, where the rules are continually changing”

“Knowing your customers is key to effective marketing — we all agree on that. And one of the most common ways to attract new customers and retain legacy customers is to offer discounts.”

“…This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player.”

“CRM managers, like all professionals, are constantly searching for the next step in their career development. As they gain experience, they adopt more sophisticated tools and practices. But what does that evolution look like? And what defines each step in the process? In this white paper, we shed some light on these questions, based on our years of experience working with thousands of CRM managers.”

“Netcore, an email service provider based in Asia that says it delivers billions of emails per month, is partnering with Optimove, a relationship marketing firm. The relationship will enable Netcore, an email service provider based in Asia that says it delivers billions of emails per month, is partnering with Optimove, a relationship marketing firm. The relationship will enable “joint clients in APAC to improve the business value and impact of their relationship marketing operations…”

“Amit Bivas, vice president of global marketing at Optimove, answered six questions about the Covid-19 crisis and its effects on the Israeli tech sector”

“The month of February brought about a slowdown for sports betting providers, with a clear decrease in the average deposit amount”

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In the Media

Optimove Announces General Availability of Self-Optimizing Journeys

Why Combining Real-Time and Batch Data Is the Only Way to Keep Customers Engaged

Optimizing Email Marketing for Gmail’s New Promotions Tab

How Discounts Affect Customer Lifetime Value

Optimove Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs

The CRM Manager’s Evolution Curve

Optimove Partners With Netcore, APAC-based ESP

The Impact of Coronavirus on Tech Won’t Differ by Region, Says Optimove Exec

Optimove iGaming Pulse – February 2020

Press Inquiries