The Impact of Coronavirus on Tech Won’t Differ by Region, Says Optimove Exec
“Amit Bivas, vice president of global marketing at Optimove, answered six questions about the Covid-19 crisis and its effects on the Israeli tech sector”
In the Media
Optimove iGaming Pulse – February 2020
“The month of February brought about a slowdown for sports betting providers, with a clear decrease in the average deposit amount”
Optimove Acquires Event Streaming Startup Axonite
“Optimove provides data and analytics-based services for planning, executing, measuring, and optimizing customer marketing plans”
15 Ways A Growing Business Can Retain Engagement With Its Customer Base
“Scaling up is always a pain point for a growing business. As customers, we love our neighborhood grocer, because he knows exactly what we like and what to recommend. But he has only hundreds of customers. Growing businesses can maintain engagement by using AI and machine learning to personalize their customer experience at scale. This will give every customer the personal experience they expect” -Pini Yakuel, CEO, Optimove
13 Modern Marketing Strategies For Brick-And-Mortar Stores
“In-store-only discounts may be the obvious answer, but not necessarily the right one. Brick-and-mortar stores should offer valuable content to customers to attract them. Try a campaign offering a workshop, makeover, meeting with a stylist or author. Get creative with rewards offered to in-store selfies/stories with special hashtags, or even scavenger hunts. Offer valuable content. Results will follow” – Pini Yakuel, CEO, Optimove
Optimove Integrates with Snowflake to Provide Access to Unified Customer Data
Combining Optimove’s data calculations and transformations with Snowflake’s scalable cloud-based infrastructure will provide Optimove users with faster, direct access to their single-customer views and predictive analytics.
75 Inspiring Martech Leaders Who Are Prepared for 2020
Optimove’s CEO and Founder included in Martech Series’ Inspiring Martech Leaders list.
Optimove Uses Snowflake to Provide Brands with Direct Access to All Their Unified Customer Data
Optimove announced the migration of its data integration, transformation and sharing processes to Snowflake’s Cloud Data Warehouse. This is the latest step in Optimove’s revamp of its database infrastructure, Optidata, which enables brands to access, share and activate all their unified customer data.
Increasing Your Revenue by 11% on Black Friday is as Simple as Sending an Email. Here’s How
Delayed your Black Friday/Cyber Monday email campaign? Don’t fret. Research by Optimove shows that campaigns sent on Black Friday increased revenue by 11% on average, and reactivation rates doubled on the week of Black Friday and Cyber Monday.