Optimove today launched Optidata, a database infrastructure that enables real-time access and activation of all customer data by combining large-scale batch processing with an event streaming framework.
With Streams, marketers can now discover the most effective combination of campaigns, as well as whether a series of realtime campaigns or pre-scheduled campaigns perform better for a given goal.
Shehori is an experienced R&D leader with a passion for SaaS and customer management who has worked with over 1000 enterprise brands in the course of her career, and understands both the challenges customers face and the industry standards businesses demand.