In the Media

Shehori is an experienced R&D leader with a passion for SaaS and customer management who has worked with over 1000 enterprise brands in the course of her career, and understands both the challenges customers face and the industry standards businesses demand.

Optimove has appointed former HP executive Rachel Shehori as vice president of research and development.

“While some [quick short-term solutions] are worth paying in the future, others can become too expensive to justify — and if management does not account for this future interest, they run the risk of becoming bankrupt in the future.” – Pini Yakuel, CEO, Optimove

“Treat interns like grown-up professionals. Let them participate in real projects and contribute their share… Give them a good working experience and they’ll be back as employees.” – Pini Yakuel, Optimove

Tel Aviv-based Optimove is a leading SaaS platform in martech. With over 350 brands in its portfolio, the startup has now set its sights on Asia, in particular on ‘tech-first, digital-first India’.

“We had no access to our data. Our agency used to send us a report with no transparency.” They now lean on the smart marketing hub Optimove. “It’s now a couple of seconds to download data, and we can query it within the platform, without having a team of data scientists.”

“Tell a personal story to create a relationship with listeners. Tell your brand story and create a lasting relationship with your customers.” – Pini Yakuel, Optimove

I spoke to Pini Yakuel, founder and CEO of Optimove, a customer data platform conceived with the aim of equipping marketers with even more granular data as it appears in real time.

Optimove BI Studio Strengthens Optimove’s position as the Leader in the Customer Data Platform Market by Offering Marketers Seamless Access to Interactive Business Intelligence Reports

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In the Media

Optimove Hires Rachel Shehori as New VP of R&D

Marketing Company Optimove Hires Former Hewlett Packard Executive

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14 Ways To Turn Summer Interns Into Future Star Employees

How Optimove is revolutionising brand marketing with machine learning and data analytics

The Retail Challenge: Data to Insights

12 Soft Skills Expert Communicators Must Cultivate

At Gartner’s Marketing Symposium, Setting the Bar for Customer Centricity

Optimove Expands Marketer Accessibility to Data with Optimove BI Studio

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