“A brand really does need to manage every customer’s unique journey,” said Yoav Susz, Vice President, North America, Optimove, who spoke on “Managing Every Customer’s Unique Journey” at WWD Digital Forum, New York.
“Since AI and predictive analytics are becoming more necessary, I would suggest marketers familiarize themselves with this fields and learn how to harness the power of machine learning innovation in their strategy.” – Pini Yakuel, Optimove
“I would encourage new professionals to understand that data science is a bit like medicine — it’s a vast and vague term that encapsulates wildly different practices under one roof,” says Tal Kedar, CTO at Optimove. “Data scientists [can have] very different engineering skill sets [and be] experienced with very different platforms and tools.”