Pini Yakuel, the CEO of Optimove: The ability to perform better math is no longer enough to build a successful AI-driven startup because in the rush to be an AI-focused company, startups have stopped taking into account the business problem they are solving.
“A brand really does need to manage every customer’s unique journey,” said Yoav Susz, Vice President, North America, Optimove, who spoke on “Managing Every Customer’s Unique Journey” at WWD Digital Forum, New York.
“Since AI and predictive analytics are becoming more necessary, I would suggest marketers familiarize themselves with this fields and learn how to harness the power of machine learning innovation in their strategy.” – Pini Yakuel, Optimove