“I encourage leaders to think beyond credentials, embrace inexperience, and trust their instincts. You may just hire an undiscovered superstar who will make your company that much stronger.” — Pini Yakuel, Founder and CEO of Optimove
Determining the preferred channel is indeed a conundrum, but self-optimizing campaigns can solve it. It’s important that channel determination be dynamic, as customer preferences change over time. – Pini Yakuel, Optimove
“As customers become more discerning and data-savvy, their expectations around how and when retail brands communicate with them will continue to rise.” –Pini Yakuel, CEO of Optimove