Shipware and Optimove Partnership Propel Optimization Capabilities
Both Shipware and Optimove leverage the power of AI to enhance customer experience and lifetime value.
In the Media
Marketers Should Focus on the Overall Customer Journey
“A brand really does need to manage every customer’s unique journey,” said Yoav Susz, Vice President, North America, Optimove, who spoke on “Managing Every Customer’s Unique Journey” at WWD Digital Forum, New York.
18 Continuous Learning Ideas For The Forward-Thinking Professional
“Since AI and predictive analytics are becoming more necessary, I would suggest marketers familiarize themselves with this fields and learn how to harness the power of machine learning innovation in their strategy.” – Pini Yakuel, Optimove
17 Ideas For Using Machine Learning In Communications
“Funny as it may seem, AI can help brands communicate more personally with their customers.” – Pini Yakuel, Optimove
Digital Assistant, Help Me Market My Brand
How marketers are incorporating digital assistants into their marketing strategy.
8 Real Challenges Data Scientists Face
“I would encourage new professionals to understand that data science is a bit like medicine — it’s a vast and vague term that encapsulates wildly different practices under one roof,” says Tal Kedar, CTO at Optimove. “Data scientists [can have] very different engineering skill sets [and be] experienced with very different platforms and tools.”
How AI is reshaping marketing
“Most companies view segmentation as a method of clustering similar customers together at a given point in time. Imagine harnessing the power of AI to map the journey that each customer has taken to reach his or her present segment,” says Pini Yakuel, founder and CEO of Optimove.
Christmas Comes Early For Ulta, Thanks To A New Partnership With Kylie Jenner
“While your local neighborhood store can keep track of their few customers and get to know them personally, larger brands like Ulta need to rely on data and AI to achieve this human touch. That’s personalization at-scale. We’ve seen Ulta learn this lesson.” – Pini Yakuel, CEO of Optimove
12 Ways To Market To Generation Z
Brands wishing to draw Generation Zers, should treat them, and communicate with them, as individuals. – Pini Yakuel, Optimove