17 Ideas For Using Machine Learning In Communications
“Funny as it may seem, AI can help brands communicate more personally with their customers.” – Pini Yakuel, Optimove
In the Media
Digital Assistant, Help Me Market My Brand
How marketers are incorporating digital assistants into their marketing strategy.
8 Real Challenges Data Scientists Face
“I would encourage new professionals to understand that data science is a bit like medicine — it’s a vast and vague term that encapsulates wildly different practices under one roof,” says Tal Kedar, CTO at Optimove. “Data scientists [can have] very different engineering skill sets [and be] experienced with very different platforms and tools.”
How AI is reshaping marketing
“Most companies view segmentation as a method of clustering similar customers together at a given point in time. Imagine harnessing the power of AI to map the journey that each customer has taken to reach his or her present segment,” says Pini Yakuel, founder and CEO of Optimove.
Christmas Comes Early For Ulta, Thanks To A New Partnership With Kylie Jenner
“While your local neighborhood store can keep track of their few customers and get to know them personally, larger brands like Ulta need to rely on data and AI to achieve this human touch. That’s personalization at-scale. We’ve seen Ulta learn this lesson.” – Pini Yakuel, CEO of Optimove
12 Ways To Market To Generation Z
Brands wishing to draw Generation Zers, should treat them, and communicate with them, as individuals. – Pini Yakuel, Optimove
Bring A Human Touch To Your AI Communications
Brands should use the technology available to them (AI, chatbots, etc.) to create emotionally intelligent communication with their customers. – Pini Yakuel, Optimove
Content Marketing: Now Brought to You by a Bot
AI should, and will, only enhance content marketers’ performance. The human element is and will remain crucial — using AI for content marketing without human oversight will lead to a reduced level of writing and editing, which will be easily spotted by readers.
On A Budget? Try These 10 Affordable (But Effective) Marketing Tactics
Communicating with each customer where and when they’re most likely to respond is really the most efficient way to build a campaign, where the art of marketing is supported by data science. – Pini Yakuel, Optimove