In the Media

“Most companies view segmentation as a method of clustering similar customers together at a given point in time. Imagine harnessing the power of AI to map the journey that each customer has taken to reach his or her present segment,” says Pini Yakuel, founder and CEO of Optimove.

“While your local neighborhood store can keep track of their few customers and get to know them personally, larger brands like Ulta need to rely on data and AI to achieve this human touch. That’s personalization at-scale. We’ve seen Ulta learn this lesson.” – Pini Yakuel, CEO of Optimove

Brands wishing to draw Generation Zers, should treat them, and communicate with them, as individuals. – Pini Yakuel, Optimove

Brands should use the technology available to them (AI, chatbots, etc.) to create emotionally intelligent communication with their customers. – Pini Yakuel, Optimove

AI should, and will, only enhance content marketers’ performance. The human element is and will remain crucial — using AI for content marketing without human oversight will lead to a reduced level of writing and editing, which will be easily spotted by readers.

Communicating with each customer where and when they’re most likely to respond is really the most efficient way to build a campaign, where the art of marketing is supported by data science. – Pini Yakuel, Optimove

As we grew, communication via email, video calls, Slack and IM became overwhelming, and I knew we needed a new model for information sharing.

Optimove has announced that it has hired Yarden Malka as the Chief Operating Officer. In this role, Yaren Malka will lead the reshaping of Optimove’s organizational structure to accommodate the next stage of growth; enhance the company’s technology DNA; and strengthen the core departments — R&D, product and IT.

Lifecycle Marketing company, Optimove is sprinting on this track of tech acquisitions; it acquired Powerinbox DynamicMail business.

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In the Media

How AI is reshaping marketing

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My Company Cut Down on Emails by 30 Percent With This Simple Hack

Optimove Appoints Yarden Malka as the Chief Operating Officer

Yarden Malka Joins Optimove as Chief Operating Officer

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