In the Media

Using machine learning, Granata has also been able to identify the company’s biggest hurdles, like one-time purchasers, and figure out how to bring them back in for a second purchase. [Optimove CEO Pini] Yakuel said the goal is to free up time for fashion brands to focus on creative marketing strategies, not spreadsheets.

While customer data platforms, or CDPs, have been around for a few years, they have recently risen to the top of marketers’ technology wish lists.

Pini Yakuel, cofounder and chief executive officer of Optimove, explains that, with AI, dramatic changes aren’t around the corner

Lifecycle Marketing company, Optimove is sprinting on this track of tech acquisitions; it acquired Powerinbox DynamicMail business.

The largest [CDP] vendors are Segment, Datorama, NGDATA, Optimove and Zaius, the report states.

Over time, the company has seen impressive growth. Bootstrapped from the beginning, Optimove grew by about 100% each year over its first few years, and has continued to grow at over a 50% clip each year.

Pini Yakuel is CEO of Optimove, maker of an A.I.-powered customer relationship management software that lets brands like 1-800-Flowers, Adore Me, and Freshly send emotionally intelligent and personalized communications to customers.

During my nine-year tenure at Optimove as co-founder and CEO, I promoted most of the employees who started with the company at ground level to managerial roles.

Optimove, a marketing analysis company, found that just eight per cent of those in England betting on the outcome of the World Cup were backing their home team to win, compared to more than a quarter of bet in Portugal and 23 per cent in France.

1 … 16 17 18 19 20 21 22 … 56

Press Inquiries

[email protected]

In the Media

How Paul Stuart revamped its marketing strategy using machine learning

Understanding the CDP Landscape: Which Kind is Right for You?

Think Tank: AI Is a Suit of Armor, Not an Enemy

How a Lifecycle Marketing Company Successfully Prepared for Its Latest Tech Acquisition

Customer Engagement Services Help Fuel CDP Industry Growth

Optimove: The Science-First Relationship Marketing Hub

22 Books Highly Recommended by Successful People

Why Promoting From Within Works

World Cup 2018: Retailers struggling to shift flags as England fervour awaits lift-off

Press Inquiries