In the Media

AI should, and will, only enhance content marketers’ performance. The human element is and will remain crucial — using AI for content marketing without human oversight will lead to a reduced level of writing and editing, which will be easily spotted by readers.

Communicating with each customer where and when they’re most likely to respond is really the most efficient way to build a campaign, where the art of marketing is supported by data science. – Pini Yakuel, Optimove

As we grew, communication via email, video calls, Slack and IM became overwhelming, and I knew we needed a new model for information sharing.

Optimove has announced that it has hired Yarden Malka as the Chief Operating Officer. In this role, Yaren Malka will lead the reshaping of Optimove’s organizational structure to accommodate the next stage of growth; enhance the company’s technology DNA; and strengthen the core departments — R&D, product and IT.

Lifecycle Marketing company, Optimove is sprinting on this track of tech acquisitions; it acquired Powerinbox DynamicMail business.

Using machine learning, Granata has also been able to identify the company’s biggest hurdles, like one-time purchasers, and figure out how to bring them back in for a second purchase. [Optimove CEO Pini] Yakuel said the goal is to free up time for fashion brands to focus on creative marketing strategies, not spreadsheets.

While customer data platforms, or CDPs, have been around for a few years, they have recently risen to the top of marketers’ technology wish lists.

Pini Yakuel, cofounder and chief executive officer of Optimove, explains that, with AI, dramatic changes aren’t around the corner

Lifecycle Marketing company, Optimove is sprinting on this track of tech acquisitions; it acquired Powerinbox DynamicMail business.

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In the Media

Content Marketing: Now Brought to You by a Bot

On A Budget? Try These 10 Affordable (But Effective) Marketing Tactics

My Company Cut Down on Emails by 30 Percent With This Simple Hack

Optimove Appoints Yarden Malka as the Chief Operating Officer

Yarden Malka Joins Optimove as Chief Operating Officer

How Paul Stuart revamped its marketing strategy using machine learning

Understanding the CDP Landscape: Which Kind is Right for You?

Think Tank: AI Is a Suit of Armor, Not an Enemy

How a Lifecycle Marketing Company Successfully Prepared for Its Latest Tech Acquisition

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