Brands should use the technology available to them (AI, chatbots, etc.) to create emotionally intelligent communication with their customers. – Pini Yakuel, Optimove
AI should, and will, only enhance content marketers’ performance. The human element is and will remain crucial — using AI for content marketing without human oversight will lead to a reduced level of writing and editing, which will be easily spotted by readers.
Communicating with each customer where and when they’re most likely to respond is really the most efficient way to build a campaign, where the art of marketing is supported by data science. – Pini Yakuel, Optimove
Optimove has announced that it has hired Yarden Malka as the Chief Operating Officer. In this role, Yaren Malka will lead the reshaping of Optimove’s organizational structure to accommodate the next stage of growth; enhance the company’s technology DNA; and strengthen the core departments — R&D, product and IT.
Using machine learning, Granata has also been able to identify the company’s biggest hurdles, like one-time purchasers, and figure out how to bring them back in for a second purchase. [Optimove CEO Pini] Yakuel said the goal is to free up time for fashion brands to focus on creative marketing strategies, not spreadsheets.