My Company Cut Down on Emails by 30 Percent With This Simple Hack
As we grew, communication via email, video calls, Slack and IM became overwhelming, and I knew we needed a new model for information sharing.
In the Media
Optimove Appoints Yarden Malka as the Chief Operating Officer
Optimove has announced that it has hired Yarden Malka as the Chief Operating Officer. In this role, Yaren Malka will lead the reshaping of Optimove’s organizational structure to accommodate the next stage of growth; enhance the company’s technology DNA; and strengthen the core departments — R&D, product and IT.
Yarden Malka Joins Optimove as Chief Operating Officer
Lifecycle Marketing company, Optimove is sprinting on this track of tech acquisitions; it acquired Powerinbox DynamicMail business.
How Paul Stuart revamped its marketing strategy using machine learning
Using machine learning, Granata has also been able to identify the company’s biggest hurdles, like one-time purchasers, and figure out how to bring them back in for a second purchase. [Optimove CEO Pini] Yakuel said the goal is to free up time for fashion brands to focus on creative marketing strategies, not spreadsheets.
Understanding the CDP Landscape: Which Kind is Right for You?
While customer data platforms, or CDPs, have been around for a few years, they have recently risen to the top of marketers’ technology wish lists.
Think Tank: AI Is a Suit of Armor, Not an Enemy
Pini Yakuel, cofounder and chief executive officer of Optimove, explains that, with AI, dramatic changes aren’t around the corner
How a Lifecycle Marketing Company Successfully Prepared for Its Latest Tech Acquisition
Lifecycle Marketing company, Optimove is sprinting on this track of tech acquisitions; it acquired Powerinbox DynamicMail business.
Customer Engagement Services Help Fuel CDP Industry Growth
The largest [CDP] vendors are Segment, Datorama, NGDATA, Optimove and Zaius, the report states.
Optimove: The Science-First Relationship Marketing Hub
Over time, the company has seen impressive growth. Bootstrapped from the beginning, Optimove grew by about 100% each year over its first few years, and has continued to grow at over a 50% clip each year.