In the Media

Pini Yakuel is CEO of Optimove, maker of an A.I.-powered customer relationship management software that lets brands like 1-800-Flowers, Adore Me, and Freshly send emotionally intelligent and personalized communications to customers.

During my nine-year tenure at Optimove as co-founder and CEO, I promoted most of the employees who started with the company at ground level to managerial roles.

Optimove, a marketing analysis company, found that just eight per cent of those in England betting on the outcome of the World Cup were backing their home team to win, compared to more than a quarter of bet in Portugal and 23 per cent in France.

Many great ideas for campaigns are halted because the data just won’t play along. Optimove has the perfect answer for any marketing concept: “let’s do it”.

Using analytics for procurement can reduce errors, eliminate losses, and help demonstrate real return on modern procurement software.

Travel is a competitive market and there are some dominant forces at play but there are ways to compete, writes Pini Yakuel, CEO of Optimove.

In this chat, Optimove’s CEO Pini Yakuel dives into how GDPR may affect marketing and sales technologies and the impact on US-based martech companies.

Optimove was awarded the Platinum 360-Degree Award – Vendor

Israel is known as “Startup Nation.” In honor of its birthday, follow these 70.

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In the Media

22 Books Highly Recommended by Successful People

Why Promoting From Within Works

World Cup 2018: Retailers struggling to shift flags as England fervour awaits lift-off

Best at Customer Data Customization: How Optimove is Decoding Marketing Creativity

Modernizing Procurement: The Answer is in Data Analytics

7 ways to take on Expedia, booking.com and Airbnb

Why Should ‘Grey Area’ Players Fear GDPR?

Leaders in Customer Loyalty Recognized at 2018 Loyalty Expo

70 Israeli Startups You Need to Follow

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