Optimove Acquires Marketing Tech Firm DynamicMail
The acquisition of DynamicMail will be another string in Optimove’s bow as the firm seeks to provide a set of cross-platform solutions for marketers.
In the Media
Optimove Acquires DynamicMail Business to Expand Email Capabilities
Optimove, the maker of Relationship Marketing Hub, has acquired DynamicMail business from PowerInbox. PowerInbox is a leader in email real-time personalization and dynamic subscriber engagement.
Optimove-Dynamic Mail Acquisition Latest in Booming Artificial Intelligence M&A Market
Optimove has now announced the acquisition of DynamicMail from PowerInbox, a leader in real-time email personalisation.
The revolution in banking that will be good news for the customer
Ultimately the goal of both fintech and financial institutions should be to deliver a personalised digital experience that helps their customers improve their day-to-day financial decisions, providing them with the ultimate reason to remain loyal to a certain brand, and not choose the competition.
Segmentation and the savvy shopper – demographic data is a start, but is it enough?
Pini Yakuel, challenging traditional segmentation personas, says latest research delving into demographic data proves that it’s actually the girls who win the best deals, the optimal value for money.
7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers
“Brands are going to have to be very creative in the sense that, they need to do all this relationship marketing, emotionally intelligent marketing—but in a different form.” – Pini Yakuel, CEO & Founder, Optimove
Five Things To Remember Before Starting Your Journey As A CEO
I’ve served as the CEO of Optimove for more than nine years now, and I’ve made a lot of mistakes during those years. In this piece, I want to share five big things I wished a friend had told me in the beginning.
50 Most Promising Fintech Solution Providers – 2018
We present you the CIOReview’s 50 Most Promising FinTech Solution Providers – 2018.
Customer Experience learnings from Apple, Tesla and Disneyland!
Pini Yakuel, CEO of Optimove contributes, “Apple was one of the first brands in the market to understand that the majority of their spend should be on the purchase and post-purchase phase of the customer lifecycle rather than on the pre-purchase phase, which is where the majority of brands focus.