Optimove-Dynamic Mail Acquisition Latest in Booming Artificial Intelligence M&A Market
Optimove has now announced the acquisition of DynamicMail from PowerInbox, a leader in real-time email personalisation.
In the Media
The revolution in banking that will be good news for the customer
Ultimately the goal of both fintech and financial institutions should be to deliver a personalised digital experience that helps their customers improve their day-to-day financial decisions, providing them with the ultimate reason to remain loyal to a certain brand, and not choose the competition.
Segmentation and the savvy shopper – demographic data is a start, but is it enough?
Pini Yakuel, challenging traditional segmentation personas, says latest research delving into demographic data proves that it’s actually the girls who win the best deals, the optimal value for money.
7 Ways GDPR Will Affect Your Marketing Efforts — According to Top Marketers
“Brands are going to have to be very creative in the sense that, they need to do all this relationship marketing, emotionally intelligent marketing—but in a different form.” – Pini Yakuel, CEO & Founder, Optimove
Five Things To Remember Before Starting Your Journey As A CEO
I’ve served as the CEO of Optimove for more than nine years now, and I’ve made a lot of mistakes during those years. In this piece, I want to share five big things I wished a friend had told me in the beginning.
50 Most Promising Fintech Solution Providers – 2018
We present you the CIOReview’s 50 Most Promising FinTech Solution Providers – 2018.
Customer Experience learnings from Apple, Tesla and Disneyland!
Pini Yakuel, CEO of Optimove contributes, “Apple was one of the first brands in the market to understand that the majority of their spend should be on the purchase and post-purchase phase of the customer lifecycle rather than on the pre-purchase phase, which is where the majority of brands focus.
Optimove Launches Mobile Messaging to Help Retailers Prepare, Deliver and Track Hyper-Personalized Mobile Campaigns
Optimove, the science-first relationship marketing hub, today announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications.
Effective Email Strategies for Startups Marketing on a Budget
This data can be analyzed by software programs like Optimove, which uses this information to sort customers into micro-segments.