In the Media

Optimove, the science-first relationship marketing hub, today announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications.

This data can be analyzed by software programs like Optimove, which uses this information to sort customers into micro-segments.

Adore Me decided to optimize communications by carefully segmenting its customer base with the help of the Optimove Customer Marketing Cloud solution.

Another example can be see with ecommerce retailer Adore Me, who recently leveraged Optimove’s AI capabilities to create meaningful connections with their customers.

Relationship marketing hub Optimove CEO Pini Yakuel said: “Banks and financial services providers will have to focus on giving the best possible value to the customer, to stop them switching to their competitors. Offering highly tailored communications will be key to this.”

The Optimove Customer Marketing Cloud is used by hundreds of brands to increase customer engagement, spend and loyalty.

Howard Gardner’s theory of multiple intelligences is a powerful tool for anyone dealing with people, including HR teams, recruiters, team leaders and CEOs.

Optimove utilizes customer data like browsing history and interests to automate campaigns across multiple channels. Optimove will collect user data on product preference and then communicate that to SMS, Facebook, and email campaigns to continue the user journey.

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. If you’re a good storyteller, your customers will never feel that way.

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In the Media

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