In the Media

Relationship marketing hub Optimove CEO Pini Yakuel said: “Banks and financial services providers will have to focus on giving the best possible value to the customer, to stop them switching to their competitors. Offering highly tailored communications will be key to this.”

The Optimove Customer Marketing Cloud is used by hundreds of brands to increase customer engagement, spend and loyalty.

Howard Gardner’s theory of multiple intelligences is a powerful tool for anyone dealing with people, including HR teams, recruiters, team leaders and CEOs.

Optimove utilizes customer data like browsing history and interests to automate campaigns across multiple channels. Optimove will collect user data on product preference and then communicate that to SMS, Facebook, and email campaigns to continue the user journey.

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. If you’re a good storyteller, your customers will never feel that way.

A subscription-based model creates both new challenges and new opportunities for marketers. Keeping a positive trend in customer retention requires a data-based understanding of the different personas and consumer behavior associated with them. Using that data throughout the customer journey is guaranteed to increase loyalty and maximize customer value.

The debate of “art vs. science” in marketing is nothing new. However, as artificial intelligence (AI), machine learning and big data technologies rapidly improve, “science” is taking on new meaning and importance to chief marketing officers.

While technical skills are in high demand, more companies are looking for more balanced IT professionals, people who offer a set of soft skills that can allow them to seamlessly integrate within the culture of an organization.

If you’ve started a self-sustaining business–one that prioritizes profitable growth–your financial situation is unique. You aren’t governed by an arbitrary valuation, nor do you need to report to investors. Your growth depends on chasing revenue. And if you’re a young company that’s growing quickly and constantly changing, you need to be nimble.

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In the Media

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