In the Media

Pini Yakuel, CEO of Optimove contributes, “Apple was one of the first brands in the market to understand that the majority of their spend should be on the purchase and post-purchase phase of the customer lifecycle rather than on the pre-purchase phase, which is where the majority of brands focus.

Optimove, the science-first relationship marketing hub, today announced the addition of mobile messaging capabilities to its platform, enabling brands to communicate more seamlessly with their customers through pop-up, in-app and push notifications.

This data can be analyzed by software programs like Optimove, which uses this information to sort customers into micro-segments.

Adore Me decided to optimize communications by carefully segmenting its customer base with the help of the Optimove Customer Marketing Cloud solution.

Another example can be see with ecommerce retailer Adore Me, who recently leveraged Optimove’s AI capabilities to create meaningful connections with their customers.

Relationship marketing hub Optimove CEO Pini Yakuel said: “Banks and financial services providers will have to focus on giving the best possible value to the customer, to stop them switching to their competitors. Offering highly tailored communications will be key to this.”

The Optimove Customer Marketing Cloud is used by hundreds of brands to increase customer engagement, spend and loyalty.

Howard Gardner’s theory of multiple intelligences is a powerful tool for anyone dealing with people, including HR teams, recruiters, team leaders and CEOs.

Optimove utilizes customer data like browsing history and interests to automate campaigns across multiple channels. Optimove will collect user data on product preference and then communicate that to SMS, Facebook, and email campaigns to continue the user journey.

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In the Media

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