Consider Multiple Intelligences To Find The Right New Hire
Howard Gardner’s theory of multiple intelligences is a powerful tool for anyone dealing with people, including HR teams, recruiters, team leaders and CEOs.
In the Media
An Omni-Channel Commerce Solution: The What, Why, and How of Retail’s Future
Optimove utilizes customer data like browsing history and interests to automate campaigns across multiple channels. Optimove will collect user data on product preference and then communicate that to SMS, Facebook, and email campaigns to continue the user journey.
Keep Learning—Or Get Schooled by the Competition
Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. If you’re a good storyteller, your customers will never feel that way.
4 Personas to Target Throughout the Subscription Lifecycle
A subscription-based model creates both new challenges and new opportunities for marketers. Keeping a positive trend in customer retention requires a data-based understanding of the different personas and consumer behavior associated with them. Using that data throughout the customer journey is guaranteed to increase loyalty and maximize customer value.
The Art and Science of Marketing in 2018: 3 Trends to Watch
The debate of “art vs. science” in marketing is nothing new. However, as artificial intelligence (AI), machine learning and big data technologies rapidly improve, “science” is taking on new meaning and importance to chief marketing officers.
11 Traits Any Tech Candidate Should Possess To Get A Job Offer
While technical skills are in high demand, more companies are looking for more balanced IT professionals, people who offer a set of soft skills that can allow them to seamlessly integrate within the culture of an organization.
You Can Bootstrap Your Startup From an Excel Spreadsheet With This Founder’s ‘Agile Financing’ Model
If you’ve started a self-sustaining business–one that prioritizes profitable growth–your financial situation is unique. You aren’t governed by an arbitrary valuation, nor do you need to report to investors. Your growth depends on chasing revenue. And if you’re a young company that’s growing quickly and constantly changing, you need to be nimble.
PEAK 2017 Top500 retailers Asos, WH Smith and Hotel Chocolat update on Christmas trading
Commenting on the figures, Pini Yakuel, founder and CEO of customer relationship experts Optimove, said: “Their smooth returns policy has enabled Asos to steamroller many other brands and build a hugely loyal customer base. Although many retailers assume that customers who return orders are a costly pain, we’ve uncovered the dramatic impact that returns have on customer loyalty.”
6 Creative Brand Strategies That Can Help Your Business Build Trust
Climb Above The Clutter: Whatever you do, always make sure to be memorable. There are tons of brands out there. To climb above the clutter, aim to optimize for memorability. – Pini Yakuel, Optimove