Adore Me Boosts Active Customers 2.3X With Multi-Point Customer Segmentation
Adore Me decided to optimize communications by carefully segmenting its customer base with the help of the Optimove Customer Marketing Cloud solution.
In the Media
How to Leverage AI to Compete with Amazon
Another example can be see with ecommerce retailer Adore Me, who recently leveraged Optimove’s AI capabilities to create meaningful connections with their customers.
Personalisation key to consumer adoption of open banking
Relationship marketing hub Optimove CEO Pini Yakuel said: “Banks and financial services providers will have to focus on giving the best possible value to the customer, to stop them switching to their competitors. Offering highly tailored communications will be key to this.”
Why can’t retail brokerages up their standard?
The Optimove Customer Marketing Cloud is used by hundreds of brands to increase customer engagement, spend and loyalty.
Consider Multiple Intelligences To Find The Right New Hire
Howard Gardner’s theory of multiple intelligences is a powerful tool for anyone dealing with people, including HR teams, recruiters, team leaders and CEOs.
An Omni-Channel Commerce Solution: The What, Why, and How of Retail’s Future
Optimove utilizes customer data like browsing history and interests to automate campaigns across multiple channels. Optimove will collect user data on product preference and then communicate that to SMS, Facebook, and email campaigns to continue the user journey.
Keep Learning—Or Get Schooled by the Competition
Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. If you’re a good storyteller, your customers will never feel that way.
4 Personas to Target Throughout the Subscription Lifecycle
A subscription-based model creates both new challenges and new opportunities for marketers. Keeping a positive trend in customer retention requires a data-based understanding of the different personas and consumer behavior associated with them. Using that data throughout the customer journey is guaranteed to increase loyalty and maximize customer value.
The Art and Science of Marketing in 2018: 3 Trends to Watch
The debate of “art vs. science” in marketing is nothing new. However, as artificial intelligence (AI), machine learning and big data technologies rapidly improve, “science” is taking on new meaning and importance to chief marketing officers.