In the Media

Commenting on the figures, Pini Yakuel, founder and CEO of customer relationship experts Optimove, said: “Their smooth returns policy has enabled Asos to steamroller many other brands and build a hugely loyal customer base. Although many retailers assume that customers who return orders are a costly pain, we’ve uncovered the dramatic impact that returns have on customer loyalty.”

Climb Above The Clutter: Whatever you do, always make sure to be memorable. There are tons of brands out there. To climb above the clutter, aim to optimize for memorability. – Pini Yakuel, Optimove

Tal Kedar, CTO, Optimove: Tech execs should make sure they are in position to bring to the table what’s possible, and what’s impossible, on the newer frontiers: from deep learning and other advancements in AI, through cloud architectures and other data infrastructure, to technology use cases in logistics and marketing.

When it comes to your marketing strategies in general–whether they’re content, SEO, or social media–your company should adopt an inbound marketing approach.

Nine members of Forbes Communications Council share several important ways of building a communications strategy for a high-profile launch.

Amit Bivas, Head of Marketing at Optimove explains why budding marketers need to have the art and skill of storytelling. He explains how curation; process orientation and quick decision making are a must and suggests tips to ace the marketing space.

Pini Yakuel, CEO of Optimove, discusses how businesses can use AI tools to improve customer engagement.

Personalization — across all marketing channels and customer experiences — will continue to help brands overcome loyalty challenges.

Pini Yakuel, Co-Founder and CEO of Optimove, shares key learnings marketers can take away from 2017 Black Friday & Cyber Monday sales data.

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In the Media

PEAK 2017 Top500 retailers Asos, WH Smith and Hotel Chocolat update on Christmas trading

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9 Approaches You Can Use Build A Successful Communications Event Strategy

Amit Bivas, Head of Marketing at Optimove shares insights on important tech marketing skills

How AI Can Be Employed by Brands to Bolster Customer Engagement & Sales

Marketing Teams Will Struggle to Make Sense of the Hype around AI

3 Lessons Marketers Can Learn from the Recent Holiday Season Campaign Results

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