9 Approaches You Can Use Build A Successful Communications Event Strategy
Nine members of Forbes Communications Council share several important ways of building a communications strategy for a high-profile launch.
In the Media
Amit Bivas, Head of Marketing at Optimove shares insights on important tech marketing skills
Amit Bivas, Head of Marketing at Optimove explains why budding marketers need to have the art and skill of storytelling. He explains how curation; process orientation and quick decision making are a must and suggests tips to ace the marketing space.
How AI Can Be Employed by Brands to Bolster Customer Engagement & Sales
Pini Yakuel, CEO of Optimove, discusses how businesses can use AI tools to improve customer engagement.
Marketing Teams Will Struggle to Make Sense of the Hype around AI
Personalization — across all marketing channels and customer experiences — will continue to help brands overcome loyalty challenges.
3 Lessons Marketers Can Learn from the Recent Holiday Season Campaign Results
Pini Yakuel, Co-Founder and CEO of Optimove, shares key learnings marketers can take away from 2017 Black Friday & Cyber Monday sales data.
Resolve to balance customer acquisition and retention in 2018
The end of the holiday season and the beginning of the new year is a good time to assess the quality of the customers you’re acquiring and the value of your VIP customers.
Black Friday sees November overtake December as top month for online sales
Black Friday discounts saw November overtake December as the biggest month of the year for online sales in 2017, according to data by Optimove.
Optimove Adds Customer Retention AI Engine To Acquisition Marketing Hub
Optimove, a marketing hub platform, has released the newest version of its product, Optimove 6.0. The platform is designed to help retailers automate their targeted marketing campaigns for new visitors with the same precision possible as with customers who have already made a purchase.
To Imagine, To Guess, To Create: Why It’s Too Soon To Fear AI Capabilities
Despite the notion that AI is on the fast track to rapid evolution, this is not the case. We’re talking about a much slower and more premeditated pace of development.