What is the future of artificial intelligence?
Tal Kedar, CTO of Optimove, a relationship marketing hub, says that marketing teams will struggle to make sense of the hype and form new collaborations between teams.
In the Media
For Retail Marketing, 2018 is a Time to Evolve
Every retail marketing professional has faced the same question in recent years, as artificial intelligence and machine learning have become an increasingly dominant force: How will my capabilities and skills fit into this new, digitally-driven, data-enhanced, AI-obsessed landscape?
The 5 Factors to Consider When Segmenting Your Customers
Automation and machine learning have re-shaped digital marketing and segmentation in particular. Tools like Optimove’s software provide hyper-targeting that examines the customer journey and then automatically optimizes your marketing materials for specific customer types, helping you interact with customers on a more personal level.
PSD2 Compliance Deadline Is Less Than One Month Away
Pini Yakuel, CEO of customer relationship experts Optimove, comments: “The disruption coming with the Open Banking initiative will have a marked impact on customer engagement. Customers will be able to compare the value that each financial services company offers them quickly and easily. Banks will have a real fight on their hands to retain a generation of smartphone-empowered, brand-agnostic consumers.”
Tech Trends That Will Shape Marketing in 2018
Tal Kedar, CTO, Optimove: In Marketing Teams, Creatives and Quants Will Come Together
Banks to Rethink Customer Engagement in Light of Upcoming PSD2 Deadline
Pini Yakuel, CEO of customer relationship experts Optimove, comments: “The disruption coming with the Open Banking initiative will have a marked impact on customer engagement. Customers will be able to compare the value that each financial services company offers them quickly and easily. Banks will have a real fight on their hands to retain a generation of smartphone-empowered, brand-agnostic consumers.”
TechBytes with Tal Kedar, Chief Technology Officer, Optimove
There is no other audience management tool that brings two disconnected processes – acquisition and retention – together like Optimove 6.0.
The Changing Holiday Shopper
“What we do is help brands foster better relationships with their customers by offering up optimal communications at scale,” Yakuel explained in an interview with PYMNTS.
Lingerie Brand Utilizes Machine Learning for One-to-One Marketing
Adore Me reported a 15% increase in monthly revenue generated by Optimove-driven campaigns, as compared with control groups, in addition to a 22% increase in average order amount. The company credits Optimove with fully automating 85% of customer campaigns.