5 challenges to founding a startup – and how to overcome them
Pini Yakuel, co-founder of Optimove, discovered [the importance of choosing the right team] when he was looking for a new hire to manage his company’s expansion abroad.
In the Media
Digital, Paid Search Drive Black Friday Sales This Holiday Season
“As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviors and motivations of their online customers,” Pini Yakuel, CEO of Optimove, said in a release.
PEAK 2017 Reports from the cyber week frontline
Optimove says that its analysis of more than seven million unique ecommerce transactions on Black Friday shows that shoppers who bought online spent 9% more, while receiving discounts worth 12% less than last year.
Online Sales Increase in the US During Black Friday
Pini Yakuel, founder and chief executive of Optimove, said: “As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviours and motivations of their online customers.”
Optimove takes guesswork out of marketing
While somewhat slow getting to the dance compared to other sectors, financial services are now embracing technology for identifying and targeting specific market segments with more effective products and services.
Superbet, GIG and Lottoland sign up for Optimove CRM solutions
SuperBet, Gaming Innovation Group’s iGaming Cloud and Lottoland have all deployed Optimove’s predictive analytics solutions to manage player marketing efforts.
Black Friday fever and Cyber Monday mania! Will your holiday marketing strategy pass muster?
If approached correctly, Black Friday can be a great opportunity for retailers to work on increasing revenue from their existing customers.
Optimove CRM to power Superbet, iGaming Cloud and Lottoland
Superbet, iGaming Cloud and Lottoland have signed up to Optimove’s AI-driven CRM marketing system.
Finding The Right Fit (With Smarter Technology)
Optimove helped Adore Me create a richer set of data that the company could use for advertising, but it also allowed those campaigns to be built more quickly — in a matter of weeks as opposed to months.