In the Media

Adore Me reported a 15% increase in monthly revenue generated by Optimove-driven campaigns, as compared with control groups, in addition to a 22% increase in average order amount. The company credits Optimove with fully automating 85% of customer campaigns.

Pini Yakuel, co-founder of Optimove, discovered [the importance of choosing the right team] when he was looking for a new hire to manage his company’s expansion abroad.

“As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviors and motivations of their online customers,” Pini Yakuel, CEO of Optimove, said in a release.

Optimove says that its analysis of more than seven million unique ecommerce transactions on Black Friday shows that shoppers who bought online spent 9% more, while receiving discounts worth 12% less than last year.

Pini Yakuel, founder and chief executive of Optimove, said: “As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviours and motivations of their online customers.”

While somewhat slow getting to the dance compared to other sectors, financial services are now embracing technology for identifying and targeting specific market segments with more effective products and services.

SuperBet, Gaming Innovation Group’s iGaming Cloud and Lottoland have all deployed Optimove’s predictive analytics solutions to manage player marketing efforts.

If approached correctly, Black Friday can be a great opportunity for retailers to work on increasing revenue from their existing customers.

Superbet, iGaming Cloud and Lottoland have signed up to Optimove’s AI-driven CRM marketing system.

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In the Media

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Digital, Paid Search Drive Black Friday Sales This Holiday Season

PEAK 2017 Reports from the cyber week frontline

Online Sales Increase in the US During Black Friday

Optimove takes guesswork out of marketing

Superbet, GIG and Lottoland sign up for Optimove CRM solutions

Black Friday fever and Cyber Monday mania! Will your holiday marketing strategy pass muster?

Optimove CRM to power Superbet, iGaming Cloud and Lottoland

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