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The 5 Factors to Consider When Segmenting Your Customers
Automation and machine learning have re-shaped digital marketing and segmentation in particular. Tools like Optimove’s software provide hyper-targeting that examines the customer journey and then automatically optimizes your marketing materials for specific customer types, helping you interact with customers on a more personal level.
PSD2 Compliance Deadline Is Less Than One Month Away
Pini Yakuel, CEO of customer relationship experts Optimove, comments: “The disruption coming with the Open Banking initiative will have a marked impact on customer engagement. Customers will be able to compare the value that each financial services company offers them quickly and easily. Banks will have a real fight on their hands to retain a generation of smartphone-empowered, brand-agnostic consumers.”
Banks to Rethink Customer Engagement in Light of Upcoming PSD2 Deadline
Pini Yakuel, CEO of customer relationship experts Optimove, comments: “The disruption coming with the Open Banking initiative will have a marked impact on customer engagement. Customers will be able to compare the value that each financial services company offers them quickly and easily. Banks will have a real fight on their hands to retain a generation of smartphone-empowered, brand-agnostic consumers.”
The Changing Holiday Shopper
“What we do is help brands foster better relationships with their customers by offering up optimal communications at scale,” Yakuel explained in an interview with PYMNTS.
Digital, Paid Search Drive Black Friday Sales This Holiday Season
“As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviors and motivations of their online customers,” Pini Yakuel, CEO of Optimove, said in a release.

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