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In the Media

Explore articles, interviews, and features from leading publications that highlight our work, products, and impact

Optimove Launches Zero Copy Customer Lists

Optimove introduces Zero Copy Customer Lists powered by Snowflake, enabling marketers to activate sensitive customer data without moving or duplicating it, strengthening data governance while expanding the capabilities of its Positionless Marketing Platform.

Who wins in prediction markets? Day one at NEXTPredict Summit New York

Optimove’s Tomer Imber highlights customer retention as the key differentiator in the rapidly growing prediction markets industry, warning that sustainable growth depends on keeping customers engaged beyond their first trade rather than relying solely on aggressive acquisition spending.

First customer results show Optimove AI driving measurable gains for iGaming marketers

Early customer results demonstrate Optimove AI’s measurable impact on iGaming marketing, including a 42% increase in first-time deposit rates and up to 87% growth in net revenue, reinforcing its ability to drive acquisition, engagement, and retention through AI-powered decisioning.

Your Decision-Making Strategy is Now on a Timer

Optimove’s latest holiday shopping research and insights highlight how AI-driven discovery is reshaping customer acquisition, reinforcing the value of Positionless Marketing and real-time personalization.

Optimove Signs Prediction Markets Partnership With Plaee

Optimove’s strategic partnership with Plaee enables iGaming operators to enter the growing prediction markets sector through turnkey infrastructure and advanced CRM capabilities, accelerating market entry while supporting personalized player engagement and retention.

Dynamo Partners with Optimove

Optimove’s partnership with Dynamo expands its omnichannel CRM capabilities to Meta Messenger, enabling brands to orchestrate personalized customer journeys, automate lifecycle campaigns, and measure revenue impact across channels.

Lean Gaming Startups Get Enterprise CRM at Launch

Optimove’s Ignite+ program surpasses 60 startup operators worldwide, demonstrating how early-stage iGaming brands can leverage enterprise-grade CRM, predictive analytics, and scalable technology to accelerate growth without enterprise-level resources.

Optimove AI Is Betting Big on Agentic Marketing. Most CRM Teams Aren’t Ready

An in-depth analysis explores how Optimove AI is advancing agentic marketing through Native AI, MCP, and Custom Apps, positioning Optimove at the forefront of the shift from AI-assisted marketing to intelligent, data-driven campaign execution.

Optimove Gives Startup iGaming Operators Enterprise CRM Access At Launch

Optimove’s Ignite+ program has attracted over 60 startup iGaming operators worldwide, demonstrating how enterprise-grade CRM, predictive analytics, and flexible commercial models help emerging brands compete with established operators and scale efficiently.

Optimove Report: 84% of NFL Bettors Engaged in Live Betting Last Season

A new Optimove Insights survey reveals that 84% of NFL bettors placed in-game wagers last season, highlighting the rapid rise of live betting.