Search the website

In the Media

Online Sales Increase in the US During Black Friday
Pini Yakuel, founder and chief executive of Optimove, said: “As the numbers come in after Black Friday, it is clear that more shoppers are opting to buy online rather than in-store, which is why it is more important than ever that retailers understand the behaviours and motivations of their online customers.”
Optimove takes guesswork out of marketing
While somewhat slow getting to the dance compared to other sectors, financial services are now embracing technology for identifying and targeting specific market segments with more effective products and services.
What Google and Salesforce’s Shared Data Play Means for Marketers
Will using search data to target email campaigns irritate consumers? Possibly—if marketers aren’t careful, warned Optimove CEO Pini Yakuel. “It will require intelligent communications created by both people and machines—marketers will need creative content that people actually want to see, and use their instincts and their tools to know when less is actually more,” he said.

Press Inquiries