In the Media

According to the Optimove Insights Marketing Fatigue Report 2026, email remains consumers’ preferred marketing channel, but growing inbox overload threatens ROI unless brands rely on more relevant, personalized messaging.

A new Optimove study reveals consumers have a love-hate relationship with marketing emails: they rely on them for deals and information but increasingly feel overwhelmed by the volume brands send.

Optimove’s CEO Pini Yakuel says the 2026 FIFA World Cup will reshape football betting, pushing operators to innovate in personalization and real-time marketing to drive smarter engagement and growth.

Optimove has released its latest U.S. Gaming Pulse Report, analyzing online gaming trends across the U.S. and global markets from January 2025 to January 2026.

An Optimove survey of more than 1,000 consumers reveals the loyalty paradox: while 81% want brands to proactively send relevant deals and reminders, 55% say they’ve switched to a competitor after being overwhelmed by too many messages.

Optimove’s Marketing Fatigue Report highlights that brands must shift from high-volume messaging to relevance and personalization to foster customer loyalty and drive revenue.

57% of consumers trust brands more when AI is used transparently to improve relevance. Optimove's Marketing Fatigue Report shows that trust erodes when AI leads to over-messaging instead of fewer, smarter interactions.

A recent study by Optimove found that NFL bettors consistently overestimate how much they’ll wager, especially on preseason, playoff, and live (in-game) markets, with far fewer bets placed than bettors anticipated once games start and overall most wagered smaller amounts than expected, favoring pre-game bets and parlays over high-stakes or live wagers.

New AI agent automates real-time content selection and optimization for marketers.

Optimove has released a new analysis tracking how NFL bettors actually wagered in the 2025–2026 season compared to what they said they would do before kickoff.