In the Media

Optimove helped Adore Me create a richer set of data that the company could use for advertising, but it also allowed those campaigns to be built more quickly — in a matter of weeks as opposed to months.

Will using search data to target email campaigns irritate consumers? Possibly—if marketers aren’t careful, warned Optimove CEO Pini Yakuel. “It will require intelligent communications created by both people and machines—marketers will need creative content that people actually want to see, and use their instincts and their tools to know when less is actually more,” he said.

Since beginning to work with Optimove, Freshly has increased its lifetime value of new customers by 19 percent, reduced its weekly churn rate by 22 percent and increased weekly order value by 64 percent.

While it may seem like a paradox, technology can foster more human relationships between your brand and your customers.

Pini Yakuel, CEO of Optimove, explores why banks must update their marketing efforts.

According to a blog by Optimove, birthday email is one of the best-performing personalized marketing campaigns, and has been for years.

The Optimove Customer Marketing Cloud consolidates, mines, and models customer data to fit customers into micro-segments that accurately predicts their future behavior and value to a business.

With this release, Optimove is officially transitioning from a customer marketing platform to a relationship marketing platform — with that relationship starting with the first website visit, or even before.

Optimove 6.0 brings together web analytics from new visitors with look-alike data, machine learning, and artificial intelligence from its retention ecosystem to predict customers’ future spend.

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In the Media

Finding The Right Fit (With Smarter Technology)

What Google and Salesforce’s Shared Data Play Means for Marketers

These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience

How Automation Can Humanize E-Commerce

In the battle for consumer hearts and minds, banks should take a leaf out of retail’s book

Happy Birthday Gets Your Attention

The Scientific Approach to Relationship Marketing

Optimove Brings Its Customer Retention Artificial Intelligence Engine to Acquisition Marketing with Optimove 6.0

Optimove Launches Version 6.0

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