In the Media

While somewhat slow getting to the dance compared to other sectors, financial services are now embracing technology for identifying and targeting specific market segments with more effective products and services.

SuperBet, Gaming Innovation Group’s iGaming Cloud and Lottoland have all deployed Optimove’s predictive analytics solutions to manage player marketing efforts.

If approached correctly, Black Friday can be a great opportunity for retailers to work on increasing revenue from their existing customers.

Superbet, iGaming Cloud and Lottoland have signed up to Optimove’s AI-driven CRM marketing system.

Optimove helped Adore Me create a richer set of data that the company could use for advertising, but it also allowed those campaigns to be built more quickly — in a matter of weeks as opposed to months.

Will using search data to target email campaigns irritate consumers? Possibly—if marketers aren’t careful, warned Optimove CEO Pini Yakuel. “It will require intelligent communications created by both people and machines—marketers will need creative content that people actually want to see, and use their instincts and their tools to know when less is actually more,” he said.

Since beginning to work with Optimove, Freshly has increased its lifetime value of new customers by 19 percent, reduced its weekly churn rate by 22 percent and increased weekly order value by 64 percent.

While it may seem like a paradox, technology can foster more human relationships between your brand and your customers.

Pini Yakuel, CEO of Optimove, explores why banks must update their marketing efforts.

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In the Media

Optimove takes guesswork out of marketing

Superbet, GIG and Lottoland sign up for Optimove CRM solutions

Black Friday fever and Cyber Monday mania! Will your holiday marketing strategy pass muster?

Optimove CRM to power Superbet, iGaming Cloud and Lottoland

Finding The Right Fit (With Smarter Technology)

What Google and Salesforce’s Shared Data Play Means for Marketers

These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience

How Automation Can Humanize E-Commerce

In the battle for consumer hearts and minds, banks should take a leaf out of retail’s book

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