How Automation Can Humanize E-Commerce
While it may seem like a paradox, technology can foster more human relationships between your brand and your customers.
In the Media
In the battle for consumer hearts and minds, banks should take a leaf out of retail’s book
Pini Yakuel, CEO of Optimove, explores why banks must update their marketing efforts.
Happy Birthday Gets Your Attention
According to a blog by Optimove, birthday email is one of the best-performing personalized marketing campaigns, and has been for years.
The Scientific Approach to Relationship Marketing
The Optimove Customer Marketing Cloud consolidates, mines, and models customer data to fit customers into micro-segments that accurately predicts their future behavior and value to a business.
Optimove Brings Its Customer Retention Artificial Intelligence Engine to Acquisition Marketing with Optimove 6.0
With this release, Optimove is officially transitioning from a customer marketing platform to a relationship marketing platform — with that relationship starting with the first website visit, or even before.
Optimove Launches Version 6.0
Optimove 6.0 brings together web analytics from new visitors with look-alike data, machine learning, and artificial intelligence from its retention ecosystem to predict customers’ future spend.
Optimove Releases New Version to Automate Customer Targeting
Users can now automate targeted marketing campaigns for brand new shoppers as precisely as they can for customers who have already made a purchase.
Mobile Web is Winning
“At the end, it is a game of computing power and user experience,” said Pini Yakuel, marketing company Optimove, another panel member.
Artificial intelligence is powering a radical shift in marketing
Marketers should make the most of data and automated processes. The existing customer-base should be engaged with a wide variety of marketing strategies through different channels, and the effects of each strategy in each group of customers measured through the revenue that is created.