In the Media

Optimove’s new release closes the gap between the often siloed acquisition and retention teams, whose opposing goals of lowering cost per acquisition and achieving long term customers tend to clash.

Optimove named one of the 17 of the most exciting Israeli startups using AI as a core part of their offering.

Optimove’s platform, for example, lets companies use real-time hypertargeting that takes into account customer actions across all channels

Pini Yakuel, Chief Executive Officer at Optimove, looks at why customer retention is often a science more than it is an art.

Who are these new vendors and why do they matter to marketers striving for useful digital marketing analytics?

“Financial services companies haven’t always had to worry about reaching out to individual customers, in particular due to the low switching rate between different providers,” said Alon Tvina, Optimove managing director for EMEA.

Pini Yakuel, chief executive of marketing cloud platform Optimove, says: “Artificial intelligence and automation support marketers to make more informed decisions. Predictive micro-segmentation of customers and automation technologies help marketers to focus on steering a conversation in crisis situations to address key customer concerns.”

The lack of tailored communications for women is symptomatic of a wider problem in customer engagement in the sector, according to services firm Optimove.

Alon Tvina, managing director of EMEA for Optimove, commented: “Over the holiday period, retailers are waging all-out war for new shoppers, but acquiring one-time shoppers is extremely costly, especially when retailers use price slashes as a major acquisition strategy.”

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In the Media

Optimove launches new AI-based Acquisition Marketing tool targeting new website visitors

17 Israeli companies pioneering artificial intelligence

6 ways to engage with your customers in real-time

How much is too much when it comes to discounts and customer loyalty?

New Players in Digital Marketing Analytics Emerge

Financial firms miss £113bn opportunity due to gender bias: report

Why CMOs should learn how best to communicate in a crisis

Lack of targeted marketing for women loses banks £113bn per year

Big sales discounts result in “cherry-picking” shopper tactics

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