In the Media

Optimove, the first Customer-Led Marketing Platform, launched OptiCircle, a supportive community learning environment that will elevate its customers’ CRM Marketing expertise, foster peer connections, and provide valuable learning resources. The new community was announced today at Optimove’s annual user conference, Optimove Connect, in London.

New OptiGenie advancements include expanded Generative AI Insights, Self-Optimizing Streams, and OptiLive (enabling AI-based real-time, personalized messaging); other new advancements include WhatsApp Integration and Self-Service Data Ingestion, empowering marketers to elevate customer engagement and drive business growth

NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings threw a touchdown pass and caught one himself.

Optimove, the first Customer-Led Marketing Platform, announced it has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, as an ISV member. Optimove, the First Customer-Led Marketing platform, represents a new category for the MACH Alliance as it continues to grow and expand to best serve composable technology buyers’ needs. Optimove is a recognized leader in retention marketing. Its solutions are proven to increase customer lifetime value, and it is ranked #1 by Gartner for Journey Orchestration among Multichannel Marketing Hubs.

Optimove has been selected by 888AFRICA to assist the operator with player engagement and retention in African markets. Through the partnership, 888AFRICA – a joint venture partly owned by 888 Holdings – will utilise Optimove’s CRM marketing solution, which has several features including in-depth customer insights, smart orchestration, enhanced marketing attribution and personalisation at scale.

Kindred Group PLC-owned Unibet has announced a new partnership with Optimove that will see the former fully optimising its CRM marketing activities. The strategic investment into Optimove by Unibet shows a continued commitment to scaling retention and player lifetime as a key growth indicator for the business.

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them.

On August 16, 2023, Gartner announced that it had placed “Generative AI on the Peak of Inflated Expectations on the 2023 Hype Cycle for Emerging Technologies.” Gartner notes that the Hype Cycle for Emerging Technologies is unique among Gartner Hype Cycles because it distills key insights from more than 2,000 technologies and applied frameworks that Gartner profiles each year into a succinct set of “must-know” emerging technologies. These technologies have potential to deliver transformational benefits over the next two to 10 years.

Optimove, a CRM Marketing platform for the iGaming sector, is set to grow its presence in the South African market, bringing the benefits of its all-in-one CRM Marketing Solution to local operators via a partnership with Amelco, a sports platform.

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In the Media

Optimove Launches OptiCircle, a Community to Empower Customers in CRM Marketing

Optimove Announces Next-Generation Advancements to its AI-powered Suite, OptiGenie, Plus More New Features to Empower Marketers

The rise of the position-less marketer

Optimove Joins the MACH Alliance, Opening a New Category for the Non-Profit

Optimove to assist 888AFRICA with player engagement & retention

Kindred’s Unibet signs up Optimove as exclusive CRM partner

How to protect against and benefit from generative AI hallucinations

Past the Trough of the Gen AI Hype cycle

Optimove Grows Presence in South Africa

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