Heavy discounting deters new customers
As discounts rise over 30% retailers are more likely to attract one-time shoppers that “cherry pick” single bargains, customer engagement specialist Optimove has found.
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Tech tools that can help you turn customer data into higher sales
Sales intelligence can also take the form of tools like Optimove, which uses micro-segmentation to organize and analyze customer data. By micro-segmenting customers, the platform is able to predict the behaviors of multiple customer types so that companies can create targeted marketing and sales campaigns.
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Pini Yakuel, founder and CEO of customer engagement specialists Optimove, talks about the coming changes in the financial services sector.
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The rise in automated and AI-powered marketing, where repetitive tasks are delegated to machines and bots, is allowing many businesses to shift their focus to data-driven marketing, and to better address marketing challenges.
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Technology has created a new era for marketers, says Pini Yakuel. But the move from traditional media to the web is not as simple as putting ads online – they must be carefully targeted so as not to bombard and provoke the viewer into deploying ad-blockers and shifting their loyalty elsewhere.
Clever Marketing Is Key To Thriving In An Open Banking Environment
Pini Yakuel, founder and CEO of customer engagement specialists Optimove, talks about the coming changes in the financial services sector.
Try to run a high-tech business with hens clucking outside
Optimove was valued at $100 million last September and currently employs 150, including 10 in London and 15 in New York.
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63% of online shoppers only make one purchase with an e-commerce brand
“Customer attitudes have shifted: loyalty is dead, and we are now in the age of ‘value exchange’. Retailers need to focus on offering real value to their customers,” said Optimove EMEA managing director Alon Tvina.