Clever Marketing Is Key To Thriving In An Open Banking Environment
Pini Yakuel, founder and CEO of customer engagement specialists Optimove, talks about the coming changes in the financial services sector.
In the Media
Try to run a high-tech business with hens clucking outside
Optimove was valued at $100 million last September and currently employs 150, including 10 in London and 15 in New York.
Hottest Global Marketing Conferences Across the Globe
This year’s 3rd annual global relationship marketing conference … promises to generate innovative ideas and trends that will set the tone in the industry for many years to come.
63% of online shoppers only make one purchase with an e-commerce brand
“Customer attitudes have shifted: loyalty is dead, and we are now in the age of ‘value exchange’. Retailers need to focus on offering real value to their customers,” said Optimove EMEA managing director Alon Tvina.
AI might kill off your finance job, but…
Similarly, Pini Yakuel, the founder and CEO of Optimove, which creates marketing intelligence for financial services firms, suggested that AI should complement human intelligence.
London Fashion Week ‘A Platform to Build Rather than Increase Immediate Sales’
British Retailers such as New Look are still getting involved by sponsoring after parties, launches and events but Optimove’s data suggests that for most retailers the impact in terms of sales will not be significant.
How Can Smaller Retailers Fight Amazon’s Growth? The Answer Is AI And Personalization
Optimove is a customer marketing cloud that uses machine learning and AI algorithms to scientifically segment customers according to their past and predictive data.
Forget the Data: Start with a Relationship-Based Marketing Strategy
Optimove, for example, has a real-time hyper targeting tool that helps predict customer behavior by allowing teams to pre-craft those spur-of-the-moment experiences. The end result? Your customer feels personally engaged and understood.
The Top 10 Israeli Artificial Intelligence Startups
Over 250 “customer centric brands” (shouldn’t all brands be customer centric?) use tools like the “realtime journey builder” to actively engage current and future customers and make them open up their wallets.