AI might kill off your finance job, but…
Similarly, Pini Yakuel, the founder and CEO of Optimove, which creates marketing intelligence for financial services firms, suggested that AI should complement human intelligence.
In the Media
London Fashion Week ‘A Platform to Build Rather than Increase Immediate Sales’
British Retailers such as New Look are still getting involved by sponsoring after parties, launches and events but Optimove’s data suggests that for most retailers the impact in terms of sales will not be significant.
How Can Smaller Retailers Fight Amazon’s Growth? The Answer Is AI And Personalization
Optimove is a customer marketing cloud that uses machine learning and AI algorithms to scientifically segment customers according to their past and predictive data.
Forget the Data: Start with a Relationship-Based Marketing Strategy
Optimove, for example, has a real-time hyper targeting tool that helps predict customer behavior by allowing teams to pre-craft those spur-of-the-moment experiences. The end result? Your customer feels personally engaged and understood.
The Top 10 Israeli Artificial Intelligence Startups
Over 250 “customer centric brands” (shouldn’t all brands be customer centric?) use tools like the “realtime journey builder” to actively engage current and future customers and make them open up their wallets.
Optimove Brings Its Marketing Solutions to Financial Firms
Optimove’s AI and machine learning platform will help financial services firms close the customer loyalty gap.
Optimove brings retail customer retention prowess to financial services industry
In effect, Optimove is combining the art of marketing with data science to autonomously generate actionable insights for financial marketers, allowing them to maximize customer spend, engagement, retention and lifetime value.
Science-first Customer Marketing Basics with Amit Bivas, Head of Marketing at Optimove
Amit suggests tips for brands to maximize customer lifetime value through meaningful and emotionally intelligent communications.
Forget The Hype. Here Are 5 Practical Ways AI Improves Marketing Today
Optimove’s AI creates automated segments, and defines the best content mix for each cohort based on lifestyle, purchase patterns and demography.