AI in Marketing: 10 Early Use Cases
Online lingerie brand Adore Me used Optimove’s AI to segment its customer list into different types of prospects and customers to increase purchases and subscribers to its membership pricing program.
In the Media
AI Hype vs Reality: Facing the Flaws of Bolt-On AI Technology
Companies like Amplero, Optimove, Adgorithms and Motiva use machine learning to plan, personalize and optimize every single interaction across the customer journey.
How Adore Me used AI to double its active customers
Using Optimove’s technology, the company divided customers into 60-plus segments. As a result, Adore Me saw a 15 percent increase in monthly revenue from its data-driven campaigns, and a 22-percent increase in average order amount. Its yearly active customers doubled.
Big Ticket Spending And Other Myths About Mobile Game Whales
Optimove, a company that specializes in customer retention, recently tracked 235 social gamers over 18 months and found that only 10 percent of players bring in 75 percent of a social game’s revenue, and just one percent—the biggest whales—bring in 30 percent.
Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead
When you target a specific segment of customers with smaller campaigns, the cumulative revenue is much greater than that of a “spray and pray” blast email campaign.
The State of AI In Advertising/Marketing
AI-based bots will become essential for marketing insights. Utilizing machine learning to take the guesswork out of marketing decisions will become essential for the perpetuation of creative, exciting, hearts-and-needle-moving campaigns. –Pini Yakuel, Optimove
4 Unique Ways to Attract and Retain Customers
Optimove offers a sleek suite of tools that enable robust and highly-personalized retention marketing. Using machine learning and predictive analytics, the Optimove platform provides granular segmentation and a powerful execution platform for super-personalized customer communications.
Interview with Pini Yakuel, Founder & CEO at Optimove
A lot of marketing automation companies claim to have AI abilities, but very few use real machine intelligence that can significantly change the marketing game.
The Case for Opting Out of Silicon Valley’s ‘Growth or Die’ Culture
Venture capital is based on betting and diversification, so it will naturally produce a few winners and many losers. This system works for VCs and a tiny minority of companies, but it stifles diversity and destroys otherwise sustainable businesses.