Science-first Customer Marketing Basics with Amit Bivas, Head of Marketing at Optimove
Amit suggests tips for brands to maximize customer lifetime value through meaningful and emotionally intelligent communications.
In the Media
Forget The Hype. Here Are 5 Practical Ways AI Improves Marketing Today
Optimove’s AI creates automated segments, and defines the best content mix for each cohort based on lifestyle, purchase patterns and demography.
Next’s ‘Kodak moment’ shows open goal for machine learning in retail
For an industry which is still going through the challenge of some major structural changes, each of which comes with its own financial constraints, the power of machine learning to predict the returns on each type of customer interaction – whether that is a customer who only shops online, buys on their mobile whilst on the go, or who prefers to browse in store and buy online – is key to making savvy decisions.
17 Successful Tech Startups That Launched With Little or No Money
Tel Aviv-based Optimove offers a SaaS-based solution for the automation of personalized customer retention marketing, in use by over 250 customer-centric brands, including 1-800 Flowers, Chubb, Freshly Adore Me, Bethesday, and eBags, to name a few. The company bootstrapped its operations for 6 years before recently taking on $20 million to grow the company.
Optimove Appoints AI Guru, Former Sears Emerging Tech Exec, To CTO
Optimove doesn’t treat AI as a buzzword, he said, while talking about his time at Sears where he served as the director of emerging technologies.
Artificial Intelligence Adoption – What it Takes for Industries to Change
“At the moment, only the early adopters are using [AI] in my opinion. Most of the industries are not there yet. Companies that are most technologically oriented and digital.” – Yohai Sabag, Chief Data Scientist, Optimove
AI in Marketing: 10 Early Use Cases
Online lingerie brand Adore Me used Optimove’s AI to segment its customer list into different types of prospects and customers to increase purchases and subscribers to its membership pricing program.
AI Hype vs Reality: Facing the Flaws of Bolt-On AI Technology
Companies like Amplero, Optimove, Adgorithms and Motiva use machine learning to plan, personalize and optimize every single interaction across the customer journey.
How Adore Me used AI to double its active customers
Using Optimove’s technology, the company divided customers into 60-plus segments. As a result, Adore Me saw a 15 percent increase in monthly revenue from its data-driven campaigns, and a 22-percent increase in average order amount. Its yearly active customers doubled.