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49% of shoppers now use AI for gift ideas - what it means for Mother's Day

Optimove published its 2026 Mother's Day Shopping Report, a study based on a survey of 648 U.S. consumers conducted in April 2026. The findings reveal a shift in how shoppers approach seasonal gift-buying, with nearly half turning to AI tools like ChatGPT, Claude, and Gemini for gift ideas, and more.

The power of Positionless Marketing has only just begun

Optimove CEO Pini Yakuel explains how the early results of its Positionless Marketing platform are paying off for iGaming operators.

March Madness Betting Surged 60%—But 97% of Players Were Already Active

A new Optimove study reveals that while March Madness betting activity skyrocketed by 60%, a staggering 97% of those wagers came from existing customers rather than new sign-ups.

Optimove Report Shows USD726 Deposit Average in March 2026

Optimove’s report shows that March 2026 brought a strong rebound in US online gaming spend, with average deposits rising to $726, even as retention continued to trail global markets.

Optimove to Acquire Smartico

Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, today announced it has signed an agreement to acquire Smartico, the company that brought gamification-led CRM marketing to the iGaming industry.

How can retailers avoid marketing fatigue and inspire deeper shopper loyalty?

A comprehensive report issued by Optimove tackles questions surrounding marketing relevance in retail, as well as its impact on customer loyalty more broadly.

Optimove Releases Study to Help Drive March Madness ROI for Sportsbooks

Optimove, the CRM and player engagement platform company for igaming and sports betting operators, has released a blueprint for operators that they say will drive marketing ROI for the March Madness NCAA men’s and women’s basketball finals.

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

According to the Optimove Insights Marketing Fatigue Report 2026, email remains consumers’ preferred marketing channel, but growing inbox overload threatens ROI unless brands rely on more relevant, personalized messaging.

Love To Hate Email: Consumers Like It, But Find It Annoying

A new Optimove study reveals consumers have a love-hate relationship with marketing emails: they rely on them for deals and information but increasingly feel overwhelmed by the volume brands send.

Changing the game: FIFA World Cup 2026

Optimove’s CEO Pini Yakuel says the 2026 FIFA World Cup will reshape football betting, pushing operators to innovate in personalization and real-time marketing to drive smarter engagement and growth.