In the Media

Optimove, a company that specializes in customer retention, recently tracked 235 social gamers over 18 months and found that only 10 percent of players bring in 75 percent of a social game’s revenue, and just one percent—the biggest whales—bring in 30 percent.

When you target a specific segment of customers with smaller campaigns, the cumulative revenue is much greater than that of a “spray and pray” blast email campaign.

AI-based bots will become essential for marketing insights. Utilizing machine learning to take the guesswork out of marketing decisions will become essential for the perpetuation of creative, exciting, hearts-and-needle-moving campaigns. –Pini Yakuel, Optimove

Optimove offers a sleek suite of tools that enable robust and highly-personalized retention marketing. Using machine learning and predictive analytics, the Optimove platform provides granular segmentation and a powerful execution platform for super-personalized customer communications.

A lot of marketing automation companies claim to have AI abilities, but very few use real machine intelligence that can significantly change the marketing game.

Venture capital is based on betting and diversification, so it will naturally produce a few winners and many losers. This system works for VCs and a tiny minority of companies, but it stifles diversity and destroys otherwise sustainable businesses.

Optimove offers a sleek suite of tools that enable robust and highly-personalized retention marketing. Using machine learning and predictive analytics, the Optimove platform provides granular segmentation and a powerful execution platform for super-personalized customer communications.

Marketing automation provides “hyper-customization” through its many powerful features.

Using segmentation to target your email subscribers has also been shown to increase sales. In a study conducted by Optimove, it was found that the smaller the segment, the tighter the targeting, the greater the impact on sales.

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In the Media

Big Ticket Spending And Other Myths About Mobile Game Whales

Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

The State of AI In Advertising/Marketing

4 Unique Ways to Attract and Retain Customers

Interview with Pini Yakuel, Founder & CEO at Optimove

The Case for Opting Out of Silicon Valley’s ‘Growth or Die’ Culture

5 Magnetic Retention Concepts + 15 Tools You Can Use Today

Marketing automation is still in high demand, and it’s not going to change

Less than 50 Percent of Businesses Use Targeted Email Marketing Techniques

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