In the Media

There’s certainly still a place for loyalty programs and points in a business’s CRM strategy, but ultimately, such programs are just one piece of the puzzle when it comes to building loyal, lifelong customers.

Optimove has been shortlisted for the EGR B2B Awards in the Data Analytics Partner and Acquisition and Retention Partner categories.

New features integrate with retailers’ CRM strategy to deliver more personalized, predictive recommendations based on intent rather than just history.

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “Is it a good idea to build a startup without investors?” is written by Pini Yakuel, CEO of Optimove.

Yohai Sabag, Chief Data Scientist for Optimove, gives an excellent walk-through of how marketers can use the “human-machine feedback loop” for artificial intelligence in marketing optimization at scale.

Once you have the technology that enables you to segment your customers intelligently, there’s no end to the personalized communication you can achieve.

The goal is to help enable more “emotionally intelligent conversations” by constantly adapting to changes in customer behavior. Peek under the hood and you’ll find cluster analysis and machine learning, with help from a marketing optimization bot, making it possible to send hundreds of micro campaigns per day and assess the ROI.

Optimove named one of the top ten customer experience management solutions by Website Magazine.

The majority of revenue growth will be won by companies that shift their attention from user acquisition to retention, and adopt player-centric rather than product-centric monetization strategies.

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In the Media

Loyalty Marketing: No longer about points

Optimove Shortlisted for the 2017 EGR B2B Awards

Optimove Customer Marketing Cloud Now Laced With AI-Based Recommendation Features

Here’s How I Launched My Startup Without Investors

Art of Artificial Intelligence in Marketing Optimization

Fostering Customer Loyalty in an Omnichannel World

iCXM Comes of Age — Using AI to Know, Engage, and Serve Your Customers Better

TOP 50: CEM Solutions Measuring, Monitoring & Optimizing the Customer Experience

The end of mobile gaming as we know it

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