Fostering Customer Loyalty in an Omnichannel World
Once you have the technology that enables you to segment your customers intelligently, there’s no end to the personalized communication you can achieve.
In the Media
iCXM Comes of Age — Using AI to Know, Engage, and Serve Your Customers Better
The goal is to help enable more “emotionally intelligent conversations” by constantly adapting to changes in customer behavior. Peek under the hood and you’ll find cluster analysis and machine learning, with help from a marketing optimization bot, making it possible to send hundreds of micro campaigns per day and assess the ROI.
TOP 50: CEM Solutions Measuring, Monitoring & Optimizing the Customer Experience
Optimove named one of the top ten customer experience management solutions by Website Magazine.
The end of mobile gaming as we know it
The majority of revenue growth will be won by companies that shift their attention from user acquisition to retention, and adopt player-centric rather than product-centric monetization strategies.
5 CEOs from around the world reveal what ‘success’ means to them
To gain a cross-cultural understanding of how leaders define success in their work life and personal life, we asked five different CEOs in five different countries about their companies and how they personally define success in life and in work.
5 Marketing Practices to Kill in 2017
The new year is a good time to let go of the things and ideas that no longer serve you — or never did. Pini Yakuel, CEO, Optimove suggests five marketing practices to lose for good, and some resolutions to consider instead.
Artificial intelligence helps build relationships
Optimove founder and CEO Pini Yakuel says artificial intelligence — despite its cold, number-crunching reputation — can actually help build emotional bonds between businesses and their customers.
Using ML-driven marketing optimization to solve the attribution conundrum
Fortunately there are a few companies which are starting to offer solutions for optimization-driven marketing and can start to help you down this path.
10 CEOs Make Predictions For Marketers
“Marketers will use AI to take the guesswork out of predictive modeling,” says Pini Yakuel, CEO, Optimove. “AI-based bots and digital assistants will become essential in the creation of marketing insights.”