Using ML-driven marketing optimization to solve the attribution conundrum
Fortunately there are a few companies which are starting to offer solutions for optimization-driven marketing and can start to help you down this path.
In the Media
10 CEOs Make Predictions For Marketers
“Marketers will use AI to take the guesswork out of predictive modeling,” says Pini Yakuel, CEO, Optimove. “AI-based bots and digital assistants will become essential in the creation of marketing insights.”
What Is Going To Happen In The Esports Industry In 2017?
Motti Colman, Optimove’s Director of New Business, believes companies need to fix missed opportunities, “Traditionally, games companies look at three segments; new, active and churn. Churn is often [deprioritised] but 18% of first-time churners, on average, can be reactivated, which means multi-time churners – thanks to the zig-zag phenomenon (where active users leave and then come back repeatedly) – can be identified and incentivised differently.
Optimove Optibot Automates Campaign Optimization
What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated.
7 Top CRM Trends for 2017: A Look Ahead
As the New Year kicks into gear, we can expect new CRM trends and technologies to emerge, too. Here’s what to expect.
Optimove Unveils Optibot CRM Machine Learning Platform
Optimove has launched Optibot, a CRM optimization bot that uses artificial intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the scenes, and recommend actionable marketing insights to help marketers increase campaign performance.
The 7 Hottest Israeli Startups in NYC
Optimove combines the science of data with the art of marketing to deliver personalized, real-time, multi-channel customer relationship management campaigns. Optimove’s unique technologies enable marketers to maximize customer engagement, brand loyalty, and lifetime value.
How Nordstrom, 1-800-Flowers and Sephora Pair Old School Marketing With New Marekting Technology
1-800 Flowers are now using advanced martech platform Optimove, who recently announced a CRM optimization bot to help companies target their current customers better.
AI-Based, Self-Optimizing Consumer Marketing: Good For Marketers, Not For Politics
The general elections are a lot like an A/B test. But…if life were an AI-driven self-optimizing campaign, everyone would end up happy. (The country as a whole? Not so much.)