Why You Can’t Afford to Ignore Customer Marketing
Customer marketing has the power to transform businesses and change bottom lines. It is a powerful and timely growth tool and a strategic asset in today’s volatile consumer landscape.
In the Media
More women in high-tech: 5 things employers should do and 1 thing women must do to create more balance in the workplace
A friend just asked me why I didn’t post on Women’s Day that 85% of my team are women. Honestly – I didn’t think it was worth mentioning. It’s not about feminism, empowerment or affirmative action. They are not at Optimove because they are women, or despite they are women. They’re simply absolutely great. And that, I think, is definitely worth mentioning.
Whale Watching: Identifying The Six Types Of Social Game Spenders
You would think that with a “freemium” player base, there would be two types of personalities: those who pay and those who don’t. Optimove, a company that specializes in customer retention, tracked 235 social gamers over 18 months and identified not two, but six types of players based on behavior and tendency to buy.
The 6 stages of a free-to-play social gamer
Optimove is a retention and marketing firm that has broken down social-game players into six major categories and provided a look at some of the actions that developers can take to win them over and maximize lifetime value.
What product development teaches us about self-improvement
What is the essence of human life but continuously striving to become the best version of yourself?
How emails tailored to shoppers’ interests are helping Adore Me drive sales
By automating its email segmentation with Optimove, Adore Me has more than doubled its number of active shoppers.
Startup Cities Around the World – The Top 10
Tel Aviv has an excellent talent pool consisting of a highly qualified workforce with experience and education in tech-related fields. Notable Companies: Fiverr, Optimove, PrimeSense, IronSource, MyHeritage, Sisense, Webydo, Wix, Zerto
Predictive Analytics for Marketing – What’s Possible and How it Works
Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.
The Next Version Release of You: What Product Development Teaches Us About Self Improvement
There will always be the next version release – of your favorite app, of that annoying bug in the software, of the camera on your phone – and if you work hard enough: even of YOU.