Can Optimove Change The Apathetic CRM Space?
The CRM space has been spiritless for a while, but technologies such as machine learning and artificial intelligence are poised to inject some life.
In the Media
Why I Turned Down a $1.5M VC Offer – and Why I Took $20M in Growth Funding
Growth funds invest in mature technological startups and help them scale. Unlike taking earlier VC funding, growth funding will change our velocity, not our nature.
Optimove Raises $20M From Israel Growth Partners
Seven-year-old marketing startup Optimove has raised $20 million from Israel Growth Partners in the company’s first outside funding. The round valued the company at $100 million.
Amit Bivas: Message Like Music, Not Noise
For customer marketing, Amit sees the issue as being one of “personalize or vaporize”. That catchy term is meant to convey that if companies don’t communicate to customers in a personalized way that appeals to their customers, they’ll end up vanishing.
Optimove Integrates with DoubleClick by Google for Customer Retention Marketing
Optimove now enables marketers to increase customer spend, engagement and retention by targeting existing customers with personalized ads across Google media platforms, based on recent and predicted behavior patterns.
Optimove Connect 2016: Customer Retention Conference for Market Leaders
Optimove Connect 2016 will bring together a number of market leaders to discuss customer marketing and retention strategies.
Balancing your customer revenue mix
Optimove’s Shauli Rozen suggests that an e-retailer’s blend of new versus existing customers can portend success levels.
Optimove CEO Discusses Google Ads Integration Into Cloud Marketing
Pini Yakuel, CEO and founder of Optimove, talks to [a]listdaily about its “emotionally intelligent” approach to marketing, how Google Ads will help business engage and retain customers, and how the company has stated that it treats every campaign like a “marketing experiment.”
Optimove Integrates with Google
Optimove’s newest integration makes it possible for marketers to automate the management of many granular audience lists, each targeting small groups of customers based on behavioral signals, such as their latest purchase and browsing activity, responses to previous campaigns, predictive analytics, and more.