How emails tailored to shoppers’ interests are helping Adore Me drive sales
By automating its email segmentation with Optimove, Adore Me has more than doubled its number of active shoppers.
In the Media
Startup Cities Around the World – The Top 10
Tel Aviv has an excellent talent pool consisting of a highly qualified workforce with experience and education in tech-related fields. Notable Companies: Fiverr, Optimove, PrimeSense, IronSource, MyHeritage, Sisense, Webydo, Wix, Zerto
Predictive Analytics for Marketing – What’s Possible and How it Works
Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.
The Next Version Release of You: What Product Development Teaches Us About Self Improvement
There will always be the next version release – of your favorite app, of that annoying bug in the software, of the camera on your phone – and if you work hard enough: even of YOU.
Optimove adds an intelligent agent for self-optimizing marketing campaigns
Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.
Can Optimove Change The Apathetic CRM Space?
The CRM space has been spiritless for a while, but technologies such as machine learning and artificial intelligence are poised to inject some life.
Why I Turned Down a $1.5M VC Offer – and Why I Took $20M in Growth Funding
Growth funds invest in mature technological startups and help them scale. Unlike taking earlier VC funding, growth funding will change our velocity, not our nature.
Optimove Raises $20M From Israel Growth Partners
Seven-year-old marketing startup Optimove has raised $20 million from Israel Growth Partners in the company’s first outside funding. The round valued the company at $100 million.
Amit Bivas: Message Like Music, Not Noise
For customer marketing, Amit sees the issue as being one of “personalize or vaporize”. That catchy term is meant to convey that if companies don’t communicate to customers in a personalized way that appeals to their customers, they’ll end up vanishing.