In the Media

For customer marketing, Amit sees the issue as being one of “personalize or vaporize”. That catchy term is meant to convey that if companies don’t communicate to customers in a personalized way that appeals to their customers, they’ll end up vanishing.

Optimove now enables marketers to increase customer spend, engagement and retention by targeting existing customers with personalized ads across Google media platforms, based on recent and predicted behavior patterns.

Optimove Connect 2016 will bring together a number of market leaders to discuss customer marketing and retention strategies.

Optimove’s Shauli Rozen suggests that an e-retailer’s blend of new versus existing customers can portend success levels.

Pini Yakuel, CEO and founder of Optimove, talks to [a]listdaily about its “emotionally intelligent” approach to marketing, how Google Ads will help business engage and retain customers, and how the company has stated that it treats every campaign like a “marketing experiment.”

Optimove’s newest integration makes it possible for marketers to automate the management of many granular audience lists, each targeting small groups of customers based on behavioral signals, such as their latest purchase and browsing activity, responses to previous campaigns, predictive analytics, and more.

By targeting existing customers through personalized ads on Google.com and across the Google Display Network, Optimove will enable marketers to increase customer spend, engagement and retention.

For operators, striking the right balance between focusing on new and existing players can make your business rocket, or leave you running in place says Shauli Rozen, Head of Strategic Services at Optimove.

Everyone’s talking about big data but few are mastering its full potential.

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In the Media

Amit Bivas: Message Like Music, Not Noise

Optimove Integrates with DoubleClick by Google for Customer Retention Marketing

Optimove Connect 2016: Customer Retention Conference for Market Leaders

Balancing your customer revenue mix

Optimove CEO Discusses Google Ads Integration Into Cloud Marketing

Optimove Integrates with Google

Optimove Integrates With Google Ads To Boost Customer Retention

Online gaming operators: Balancing new and existing players

GrowCommerce 2016 — Big Data: Should you Believe the Hype and Make the Investment?

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