In the Media

By targeting existing customers through personalized ads on Google.com and across the Google Display Network, Optimove will enable marketers to increase customer spend, engagement and retention.

For operators, striking the right balance between focusing on new and existing players can make your business rocket, or leave you running in place says Shauli Rozen, Head of Strategic Services at Optimove.

Everyone’s talking about big data but few are mastering its full potential.

Optimove takes a data-driven approach to customer retention by combining predictive customer modeling with campaign automation.

Marketers must focus on getting customers to stay, and not burn them out with untargeted promotions.

As you cater to smaller and smaller segments, the average uplift you can expect to gain from your total customer base grows.

Maintaining customers’ loyalty has turned into a digital battle, fought with the weapons of predictive analytics, data-mining, creativity and innovation. Leading the troops are the Directors of CRM.

Different markets are responding very differently to marketing messages and the medium in which they are transmitted, according to Alon Tvina, COO at marketing specialist Optimove.

Adam Lewis Head of Group GVC Sportsbooks: “Optimove’s software and consulting services provide us with a significant strategic edge in our highly-competitive industry, which we’ll now leverage across Bwin and the other brands within our newly enlarged group.”

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In the Media

Optimove Integrates With Google Ads To Boost Customer Retention

Online gaming operators: Balancing new and existing players

GrowCommerce 2016 — Big Data: Should you Believe the Hype and Make the Investment?

7 Retention Marketing Platforms for SMBs

5 retention strategies for online retailers

Understanding the Power of Segmentation for Marketing Campaigns

CRM talent: How to define your job role

Choosing the right channel to reach the target audience

GVC bolsters CRM capabilities with Optimove multi-brand partnership

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