In the Media

As marketers start using ChatGPT, Google’s Bard, Microsoft’s Bing Chat, Meta AI or their own large language models (LLM), they must concern themselves with “hallucinations” and how to prevent them.

On August 16, 2023, Gartner announced that it had placed “Generative AI on the Peak of Inflated Expectations on the 2023 Hype Cycle for Emerging Technologies.” Gartner notes that the Hype Cycle for Emerging Technologies is unique among Gartner Hype Cycles because it distills key insights from more than 2,000 technologies and applied frameworks that Gartner profiles each year into a succinct set of “must-know” emerging technologies. These technologies have potential to deliver transformational benefits over the next two to 10 years.

Optimove, a CRM Marketing platform for the iGaming sector, is set to grow its presence in the South African market, bringing the benefits of its all-in-one CRM Marketing Solution to local operators via a partnership with Amelco, a sports platform.

An overwhelming majority of US players are growing weary of constant gaming and sports betting marketing and advertising, according to new research. A study from Optimove has revealed that 86% of players turn off gaming websites because of “an onslaught of excessive or irrelevant emails, texts, and push notifications”.

In a world characterized by constant connectivity and digital engagement, the average person taps, swipes, and clicks 2,617 times each day, according to Dscout Research. This statistic underscores a profound reality—consumers’ dependence on their mobile devices has transcended the realm of convenience and utility, evolving into a profound emotional attachment. Consumers have a deep-rooted loyalty to their smartphones.

Partnership will enhance joint clients’ digital marketing transformation by gaining a competitive advantage through Optimove’s Customer-Led Marketing platform

Imagine sending Christmas-themed messages to those who celebrate Hanukkah or Kwanzaa. Likewise, a generic “holiday” message can be perceived as impersonal by today’s consumers, who anticipate a more personalized recognition of their unique celebrations. It is campaign-led marketing misfiring.

With a few seconds left in an NBA game and a team down by two points – which NBA player would you want to take the last shot? A likely choice by most ardent basketball fans is Steph Curry of The Golden State Warriors. In women’s college basketball, it is likely Iowa’s Caitlin Clark. In the e-commerce arena, this sporting analogy takes on a potent significance as websites face their version of eight seconds left on the shot clock with each new visitor writes Optimove CEO, Pini Yakuel.

Integrating speech-to-search capabilities will empower Optimove clients to personalise search experiences.

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In the Media

How to protect against and benefit from generative AI hallucinations

Past the Trough of the Gen AI Hype cycle

Optimove Grows Presence in South Africa

US players growing tired of “overwhelming” igaming marketing

Consumers Touch Smartphones 2,617 Per Day – How Brands Can Have the Right Mobile Touch to Drive Loyalty

Publicis Sapient and Optimove Partner to Elevate Clients’ Retention Marketing as Part of Digital Transformation

Missing the Moment: Pitfalls of Over Reliance on Campaign and Product-Driven Marketing

Websites Have Just Seconds to Score

Optimove Adds Voice Search Capabilities To Opti-X

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