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The rise of the position-less marketer
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings threw a touchdown pass and caught one himself.
Optimove Joins the MACH Alliance, Opening a New Category for the Non-Profit
Optimove, the first Customer-Led Marketing Platform, announced it has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, as an ISV member. Optimove, the First Customer-Led Marketing platform, represents a new category for the MACH Alliance as it continues to grow and expand to best serve composable technology buyers’ needs. Optimove is a recognized leader in retention marketing. Its solutions are proven to increase customer lifetime value, and it is ranked #1 by Gartner for Journey Orchestration among Multichannel Marketing Hubs.
Optimove to assist 888AFRICA with player engagement & retention
Optimove has been selected by 888AFRICA to assist the operator with player engagement and retention in African markets. Through the partnership, 888AFRICA – a joint venture partly owned by 888 Holdings – will utilise Optimove’s CRM marketing solution, which has several features including in-depth customer insights, smart orchestration, enhanced marketing attribution and personalisation at scale.
Kindred’s Unibet signs up Optimove as exclusive CRM partner
Kindred Group PLC-owned Unibet has announced a new partnership with Optimove that will see the former fully optimising its CRM marketing activities. The strategic investment into Optimove by Unibet shows a continued commitment to scaling retention and player lifetime as a key growth indicator for the business.
Past the Trough of the Gen AI Hype cycle
On August 16, 2023, Gartner announced that it had placed “Generative AI on the Peak of Inflated Expectations on the 2023 Hype Cycle for Emerging Technologies.” Gartner notes that the Hype Cycle for Emerging Technologies is unique among Gartner Hype Cycles because it distills key insights from more than 2,000 technologies and applied frameworks that Gartner profiles each year into a succinct set of “must-know” emerging technologies. These technologies have potential to deliver transformational benefits over the next two to 10 years.
Optimove Grows Presence in South Africa
Optimove, a CRM Marketing platform for the iGaming sector, is set to grow its presence in the South African market, bringing the benefits of its all-in-one CRM Marketing Solution to local operators via a partnership with Amelco, a sports platform.
US players growing tired of “overwhelming” igaming marketing
An overwhelming majority of US players are growing weary of constant gaming and sports betting marketing and advertising, according to new research. A study from Optimove has revealed that 86% of players turn off gaming websites because of “an onslaught of excessive or irrelevant emails, texts, and push notifications”.

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