GrowCommerce 2016 — Big Data: Should you Believe the Hype and Make the Investment?
Everyone’s talking about big data but few are mastering its full potential.
In the Media
7 Retention Marketing Platforms for SMBs
Optimove takes a data-driven approach to customer retention by combining predictive customer modeling with campaign automation.
5 retention strategies for online retailers
Marketers must focus on getting customers to stay, and not burn them out with untargeted promotions.
Understanding the Power of Segmentation for Marketing Campaigns
As you cater to smaller and smaller segments, the average uplift you can expect to gain from your total customer base grows.
CRM talent: How to define your job role
Maintaining customers’ loyalty has turned into a digital battle, fought with the weapons of predictive analytics, data-mining, creativity and innovation. Leading the troops are the Directors of CRM.
Choosing the right channel to reach the target audience
Different markets are responding very differently to marketing messages and the medium in which they are transmitted, according to Alon Tvina, COO at marketing specialist Optimove.
GVC bolsters CRM capabilities with Optimove multi-brand partnership
Adam Lewis Head of Group GVC Sportsbooks: “Optimove’s software and consulting services provide us with a significant strategic edge in our highly-competitive industry, which we’ll now leverage across Bwin and the other brands within our newly enlarged group.”
NYC vs the world: How NYC’s tech scene measures up
New York City’s tech scene, like the city itself, is largely made up of people who came to the city from somewhere else.
Why Customer Journey Optimization Systems Will Replace Marketing Automation
Today’s version of the customer journey map should cover each individual’s unique path of touch points, make contextual decisions at each subsequent interaction, and automate this process at scale.