In the Media

With all the old and new media, social channels, mobile, SMS and everything in between it’s overwhelming to make sense and organize everything into manageable pieces, and that’s what Marketing Cloud company, Optimove aim to help you with. Listen as I talk with Amit Bivas, director of marketing on what and how they actually work.

In the end, it’s up to each online gaming operator to decide for itself how much investment to pour into new user acquisition versus nurturing player relationships. But using the data above, operators can tell whether their business has a healthy mix of new versus existing players or if it needs to focus more on one segment over the other.

As a founder and CEO of a successful company, I’ve learned that scaling up isn’t something you deserve. You earn it by the hard labor of love and involvement.

The future of predictive analytics lies in taming increasingly larger amounts of data from an exponentially growing number of sources, by producing actionable predictions that are made available in real-time.

Yakuel left Tel Aviv with his wife, child and dog two months ago and took up residence in Brooklyn. Pini is the CEO of a quickly growing tech company, arriving at JFK with plans of hiring American talent. They could have gone anywhere — but they chose New York.

Today, a new era begins for another company which has taken automation on board as a very important service for brokerages, that company being Israeli company Optimove, which is now in the process of relocating its operations to New York. FinanceFeeds met with CEO Pini Yakuel, who detailed the rationale behind the move, and how the company intends to expand its service.

Optimove, a customer retention platform provider, has launched its Customer Journey Marketing Plan, a tool designed to help customer-centric businesses visualize, manage and optimize customer conversions according to “infinite customer journeys.

An Israel-based company, Optimove intends to house 15 employees in New York, and double the number by 2017. Pini Yakuel, the founder and Chief Executive Officer of Optimove, has moved base to NYC in order to lead the company’s business expansion in the country and oversee operations of the new office.

Marketers who put the focus on the customer, rather than on the company, are much more successfully engaging customers, delivering high-quality customer experiences, and increasing customer retention rates. To help you make sense of all of the tools available for customer-centric marketing, we have rounded up our top 50 picks.

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In the Media

What is Predictive Marketing and how it can help Retailers

What’s the right balance of New vs. Existing Players for online gaming operators?

You Don’t Deserve Scale – You Earn It

What’s the Promise of Predictive Analytics?

NYC’s new huddled masses: tech entrepreneurs looking to make it big

Retention automation company Optimove relocates to New York

Optimove Launches Customer Journey Marketing Plan For Shopper-Centric Businesses

Optimove Looks to Accelerate US Business Growth with New Office in NYC

Top Tools for Customer-Centric Marketers

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