In the Media

Adam Lewis Head of Group GVC Sportsbooks: “Optimove’s software and consulting services provide us with a significant strategic edge in our highly-competitive industry, which we’ll now leverage across Bwin and the other brands within our newly enlarged group.”

New York City’s tech scene, like the city itself, is largely made up of people who came to the city from somewhere else.

Today’s version of the customer journey map should cover each individual’s unique path of touch points, make contextual decisions at each subsequent interaction, and automate this process at scale.

We did a little digging and found an astonishing number of big and small NYC tech startups that have significant international operations. If you want to work in tech on a global scale, or even if you just dream of running that Rome office, you’re in luck. Here are eight NYC tech companies with offices around the world.

OnlineCasinoReports sits down with Optimove’s Head of Strategic Services, Shauli Rozen, for a chat about about the balance between acquisition and retention, the sweet spot of new vs. existing players, rockets, healthy grown-ups and old cash cows.

With all the old and new media, social channels, mobile, SMS and everything in between it’s overwhelming to make sense and organize everything into manageable pieces, and that’s what Marketing Cloud company, Optimove aim to help you with. Listen as I talk with Amit Bivas, director of marketing on what and how they actually work.

In the end, it’s up to each online gaming operator to decide for itself how much investment to pour into new user acquisition versus nurturing player relationships. But using the data above, operators can tell whether their business has a healthy mix of new versus existing players or if it needs to focus more on one segment over the other.

As a founder and CEO of a successful company, I’ve learned that scaling up isn’t something you deserve. You earn it by the hard labor of love and involvement.

The future of predictive analytics lies in taming increasingly larger amounts of data from an exponentially growing number of sources, by producing actionable predictions that are made available in real-time.

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In the Media

GVC bolsters CRM capabilities with Optimove multi-brand partnership

NYC vs the world: How NYC’s tech scene measures up

Why Customer Journey Optimization Systems Will Replace Marketing Automation

8 NYC tech companies with offices around the world

The Sweet Spot of New vs. Existing Players

What is Predictive Marketing and how it can help Retailers

What’s the right balance of New vs. Existing Players for online gaming operators?

You Don’t Deserve Scale – You Earn It

What’s the Promise of Predictive Analytics?

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