In the Media

Customer marketing cloud tech specialist Optimove has launched its new Customer Journey Marketing Plan, which is aimed helping marketers visualize, manage and optimize customer conversions according to “infinite customer journeys.”

Optimove, the leading Customer Marketing Cloud, announced the launch of its Customer Journey Marketing Plan, an innovative new tool to help customer-centric businesses visualize, manage and optimize customer conversions according to “infinite customer journeys.”

The new generation of data-driven CRM solutions are automated platforms that allow businesses to manage hundreds of distinct customer groups and ensure that each one receives the most relevant and effective campaign.

Optimove, provider of a customer marketing cloud, has launched the Customer Journey Marketing Plan to help businesses visualize, manage, and optimize customer conversions.

Optimove’s marketing cloud uses big data to acquire the emotional intelligence necessary to connect with customers on a deeper level.

When a company catches lightning in a bottle, the industry tends to pay attention. Optimove, for example, recently announced some rather remarkable highlights, including that its retention automation platform delivered more than 2.6 million marketing messages in 2015 to over 56 million unique customers on behalf of leading brands.

Most marketers these days have lofty goals. They want personalized, one-to-one marketing with their customers. But those goals require businesses to act with speed and agility.

Optimove looked at data from millions of online customers and more than 180 brands to help companies understand if their ratio of new-to-existing customers indicates a state of growth, stagnation, or decline.

Online businesses that invest too much in either new or existing customers can suffer. Those that strike a balance thrive.

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In the Media

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