In the Media

The new generation of data-driven CRM solutions are automated platforms that allow businesses to manage hundreds of distinct customer groups and ensure that each one receives the most relevant and effective campaign.

Optimove, provider of a customer marketing cloud, has launched the Customer Journey Marketing Plan to help businesses visualize, manage, and optimize customer conversions.

Optimove’s marketing cloud uses big data to acquire the emotional intelligence necessary to connect with customers on a deeper level.

When a company catches lightning in a bottle, the industry tends to pay attention. Optimove, for example, recently announced some rather remarkable highlights, including that its retention automation platform delivered more than 2.6 million marketing messages in 2015 to over 56 million unique customers on behalf of leading brands.

Most marketers these days have lofty goals. They want personalized, one-to-one marketing with their customers. But those goals require businesses to act with speed and agility.

Optimove looked at data from millions of online customers and more than 180 brands to help companies understand if their ratio of new-to-existing customers indicates a state of growth, stagnation, or decline.

Online businesses that invest too much in either new or existing customers can suffer. Those that strike a balance thrive.

Cloud marketing company Optimove has studied data from millions of online customers and more than 180 brands to help companies understand if their ratio of new-to-existing customers indicates a state of growth, stagnation or decline.

There are several typical new:existing customer revenue ratios that companies should be aware of as they grow their business, and these ratios depend highly on the specific company’s growth phase.

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In the Media

Data-Driven CRM Allows Marketers to Reclaim Agility, Dexterity and Control

Optimove Introduces Customer Journey Marketing Plans

The Future of Marketing is Now: 4 Ways to Get Ahead of the Game

Double the Revenue, Double the Fun for Optimove

Why Your Business Should Embrace Agile Marketing

How Can You Expect to Succeed If You’re Constantly Chasing New Customers?

Online Retailers Need to Balance New, Old Customers to Thrive

Are old customers more important to online businesses than new ones?

Balancing Your Customer Revenue Mix Can Make You a Rocket – or Leave You Running in Place

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