‘Starbucks Rewards’ and the Failure of Today’s Loyalty Programs
While commerce is heading full-on to customize wherever possible, loyalty programs everywhere have remained a staple of the old world’s one-size-fits-all paradigm.
In the Media
How do you define your VIPs?
Customer modeling is the best way to achieve a data-driven, real-time model of your VIPs that stays relevant with the dynamic nature of your business.
From personalization to high-definition emotional intelligence
The central principle of marketing is that knowing a customer better helps you to offer products and services they actually want. Understanding the context of a customer has always been a part of that, but recently the amount of contextual information available to marketers has sky-rocketed.
How to pivot from a consulting service to SaaS [Interview]
Joining me today is a guy who had a great idea for software, but he couldn’t actually build it out. He didn’t have the money. He didn’t have the resources. So, he and his cofounder created a consulting company that basically did what his future software would do.
From Here to Infinity: Personalizing Every Customer Journey
Now for the company that gets it: Optimove. This company may not be the only one that gets it, but it has done the best job I’ve seen of articulating the infinite customer journey concept.
Digital Marketing in 2016: Customers are People Too
Parsing the consumer has to turn into a major strategic goal. Not one to be taken lightly – it’s a challenge on both the technological and the operational levels. But at present, the realignment of commerce around customers rather than around products may be the be-all and end-all of online businesses.
Is Customer Acquisition Worth it During the Holidays?
Zeroing in on holiday shopping tendencies is a powerful tool for retailers as they consider their seasonal strategies. In order to inform the strategic budget division between acquisition and retention, the Optimove data lab crunched behavioral and spending patterns from a database of over 200 million holiday retail transactions, made over a period of three consecutive years.
3 New Digital Tools Every Marketer Should Know About
Technology develops quickly and trends change rapidly, working to save us time and effort both at work and at home. This is especially true for marketers as digital tools become more prevalent for research, measurement and campaign execution.
Optimove doubles up in 2015, third year in a row
Optimove’s retention automation platform delivered more than 2.6 billion marketing messages to over 56 million unique customers on behalf of leading brands, including Zynga, Outbrain, Lucky Vitamin, Scientific Games, Nelly, Adore Me, Sporting Bet and many others.