In the Media

Technology develops quickly and trends change rapidly, working to save us time and effort both at work and at home. This is especially true for marketers as digital tools become more prevalent for research, measurement and campaign execution.

Optimove’s retention automation platform delivered more than 2.6 billion marketing messages to over 56 million unique customers on behalf of leading brands, including Zynga, Outbrain, Lucky Vitamin, Scientific Games, Nelly, Adore Me, Sporting Bet and many others.

The central principle of marketing is that knowing a customer better helps you to offer products and services they actually want. Understanding the context of a customer has always been a part of that, but recently the amount of contextual information available to marketers has sky-rocketed.

A study by customer retention automation platform Optimove finds that existing customers’ transactions during the holidays were 30% higher than new holiday shoppers, the number of items bought by existing customers was 40% higher compared with new customers and existing customers were almost three times more likely to make at least one more purchase with the brand.

Optimove’s cloud-based predictive marketing technology is truly a game-changer.

As seen in this interview with Pini Yakuel and the video below of his speech at Casual Connect Tel Aviv, we’ll dive into the data to see what trends are occurring with players and what possible implications these changes may have on the industry.

Optimove announced that it has launched a strategic services division, designed to deliver data-driven customer marketing as a service. The company’s new Strategic Services Team will assist companies in growing their businesses through their existing customers by improving customer loyalty, engagement and retention.

By turning this data into smart, emotionally intelligent data, Amazon managed to give its customers so much added value that it changed forever the face of global commerce. Because Amazon did what every online business must do: It used customer data to really get to know its customers.

New customers acquired during the holiday season will be of less value to the retailer over the following twelve months compared to its already existing customers.

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In the Media

3 New Digital Tools Every Marketer Should Know About

Optimove doubles up in 2015, third year in a row

From Personalization to High-Definition Emotional Intelligence

Holiday customers are more valuable than online retailers might think

Precision Marketing 101: Exploring the Concepts and The Tools to Do It

Pini Yakuel of Optimove on his Career and the Gaming Industry

Optimove Launches Strategic Services Division to Help Online Businesses Improve Customer Marketing Programs

Is Amazon’s First Brick-and-Mortar Bookstore the Future of Retail?

Now We Tell You: Your Holiday Marketing Was All Wrong

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