Companies that don’t know how to engage on a one-to-one level are disengaging with millennials
Optimove’s Alon Tvina explains why it is so important for organizations to have a customer-centric view point.
In the Media
First Transactions Can Predict Future Buying Behaviors
A new study shows that the number of items a consumer purchases in his first visit to an e-tailer is telling of his future buying behavior.
Bold vs Hesitant iGaming Players
In real-money games, some players make their first deposit immediately upon registering, while others can take weeks or even months before depositing any money. What impact does this period—the length of time until their first deposit—have on the player’s subsequent lifecycle and spend patterns?
Mobile social casino game players are twice as likely to spend money as web players
Mobile game players convert to paying players about 1.9 times faster than web players in social casino games, according to data from mobile marketing company Optimove.
Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.
3 Predictive Analytics Tools You Should Learn About
Optimove users are able to create a personal connection with their customers and to better fulfill their specific needs. The result is a significant increase in retention and engagement and an upsurge in brand loyalty.
Initial Order Volume Reveals Future Behavior of Shoppers
Recent research from Optimove reveals that 62 percent of customers will never place a second order from an Internet retailer, and only 16 percent will make more than three orders.
3 Israeli Startups That Didn’t Need Funds To Skyrocket
Optimove’s client base includes industry leaders such as Zynga, Outbrain, Nelly, Lucky Vitamin, Caesar’s Interactive Entertainment, and many more… Through hard work, strategic development, and dedication to their mission, Optimove was able to thrive on their own, without the help of external investors.
LuckyFish Games wins big with Facebook Custom Audience Campaigns
The Optimove solution allowed the LuckyFish customer database to be segmented daily, allowing the marketing team to run Facebook campaigns that target numerous individual player personas with highly focused messaging.