In the Media

The Optimove solution allowed the LuckyFish customer database to be segmented daily, allowing the marketing team to run Facebook campaigns that target numerous individual player personas with highly focused messaging.

More and more brokerages are realizing how to leverage the goldmine hiding in their trader data. Forex brands must learn to effectively personalize… or they will vaporize.

OtherLevels CEO Ramsey Masri said the Optimove partnership represented a major opportunity to combine the company’s broad range of digital messaging formats with Optimove’s advanced customer lifetime value maximisation.

A terrain-based approach to drawing customer journey maps allows marketers to easily and dynamically define a nearly infinite number of customer micro-segments. There is no other practical way to manage the complex customer journeys that are, quite simply, a fact of life.

Without having to hire a team of data scientists to crunch our customer data, Optimove automatically tracks customer behavior and allows our marketers to easily manage hundreds of scheduled and real-time (activity-triggered) campaigns.

In a world where players are evolving, and competition is fierce, rising above the noise by engaging players in ways they appreciate is a must in order to grow a business. Optimove’s solution intelligently automates the execution of this specific goal, something that our customers and partners appreciate greatly.

Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Deploying data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.

Three kinds of people deposit money into real-money gaming apps. These insights all are important to retaining players in this growing market.

Once we understand customer behavior more deeply, we gain a better understanding of their emotional states as they play, and we can leverage those insights to drive player engagement, retention and lifetime value.

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In the Media

LuckyFish Games wins big with Facebook Custom Audience Campaigns

Forex retention marketing: Personalize or vaporize!

Australia’s OtherLevels partners with retention specialist Optimove

You’re Managing Your Customer Journeys All Wrong

Alan Thomas of La Perla on developing relationships with customers

Optimove CEO Pini Yakuel Talks Improving Player Conversion

The 5 Lifecycle Stages of an Online Shopper

Why real-money game developers need to understand their 3 types of players

How to Leverage Player Emotions to Increase Retention

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