Forex retention marketing: Personalize or vaporize!
More and more brokerages are realizing how to leverage the goldmine hiding in their trader data. Forex brands must learn to effectively personalize… or they will vaporize.
In the Media
Australia’s OtherLevels partners with retention specialist Optimove
OtherLevels CEO Ramsey Masri said the Optimove partnership represented a major opportunity to combine the company’s broad range of digital messaging formats with Optimove’s advanced customer lifetime value maximisation.
You’re Managing Your Customer Journeys All Wrong
A terrain-based approach to drawing customer journey maps allows marketers to easily and dynamically define a nearly infinite number of customer micro-segments. There is no other practical way to manage the complex customer journeys that are, quite simply, a fact of life.
Alan Thomas of La Perla on developing relationships with customers
Without having to hire a team of data scientists to crunch our customer data, Optimove automatically tracks customer behavior and allows our marketers to easily manage hundreds of scheduled and real-time (activity-triggered) campaigns.
Optimove CEO Pini Yakuel Talks Improving Player Conversion
In a world where players are evolving, and competition is fierce, rising above the noise by engaging players in ways they appreciate is a must in order to grow a business. Optimove’s solution intelligently automates the execution of this specific goal, something that our customers and partners appreciate greatly.
The 5 Lifecycle Stages of an Online Shopper
Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Deploying data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.
Why real-money game developers need to understand their 3 types of players
Three kinds of people deposit money into real-money gaming apps. These insights all are important to retaining players in this growing market.
How to Leverage Player Emotions to Increase Retention
Once we understand customer behavior more deeply, we gain a better understanding of their emotional states as they play, and we can leverage those insights to drive player engagement, retention and lifetime value.
Effective retention strategies are vital to maximizing the lifetime value of players
Exclusive interview with Pini Yakuel, CEO, Optimove