In the Media

Instead of the traditional approach to managing customer journeys, which relies on creating a limited number of static journey flowcharts, Optimove allows marketers to more easily manage infinite customer journeys by relying on its dynamic micro-segmentation.

How to make sure clients get the best user experience possible in order for them to generate higher volumes in the long run.

Have you ever asked yourself what makes a country innately successful at innovation?

Retention tactics such as loyalty programs and personalization work, but they can be difficult to manage and execute properly. Enter marketing automation, which could be the answer to your customer retention struggles.

Retention marketing solutions provider Optimove has revealed plans to aggressively expand its business with a focus on the UK and US markets in 2015, after seeing its revenue and active user numbers double last year.

From 2013 to 2014, Optimove doubled both its revenue and the number of active users on its platform.

On a tactical level, the successful analysis of customer data allows the marketer to personalize offers and incentives to maximize their relevance to each individual. Not only does this help maximize customer engagement and spend (and reduce churn), it generates goodwill, enhanced brand perception and word-of-mouth promotion.

Instead of presenting generic offers at predetermined times, publishers can base highly-personalized (and highly-effective) messaging on specific player activity and behavioral triggers.

Optimove has recently added three social gaming operators, Crazy Panda, Jelly Button Games and LuckyFish Games, to its extensive player marketing solutions.

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In the Media

The Reality of the Customer Journey and Optimove Retention Automation

Proactive Trader Retention: The Next Growth Engine for Retail Brokerages

Why Some Countries Are More Innovative Than Others

How to Use Marketing Automation to Retain More Customers

Strong growth sees Optimove plot US and UK expansion

Optimove doubles up

Customer Marketing 2.0 for Online Retailers: Personalize or Vaporize

Real-Time Personalized Player Marketing

Optimove Moving Closer to 100 Per Cent Personalisation

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