In the Media

With a few seconds left in an NBA game and a team down by two points – which NBA player would you want to take the last shot? A likely choice by most ardent basketball fans is Steph Curry of The Golden State Warriors. In women’s college basketball, it is likely Iowa’s Caitlin Clark. In the e-commerce arena, this sporting analogy takes on a potent significance as websites face their version of eight seconds left on the shot clock with each new visitor writes Optimove CEO, Pini Yakuel.

Integrating speech-to-search capabilities will empower Optimove clients to personalise search experiences.

Brands Offered Insights on Strategies to Boost Brand Engagement and Drive Retail Sales

Women have been instrumental in my past and present. I grew up in Israel—where, since the 1940s, both men and women have been front and center in sharing our nation’s work and defense.

By the end of March 2023, nine retailers had filed bankruptcy, compared to two at the same time in 2022. S&P Global Market Intelligence reported the data. Before the filings, S&P Global had identified 11 digital native retailers at risk for bankruptcy.

Loyalty. It is the final stage of the customer journey that is victory. Nothing is more valuable than when a consumer becomes a repeat customer and advocates for a product or service. Landing in this auspicious place only happens after the arduous task of brands guiding a consumer through tried-and-true marketing stages: 1) awareness, 2) consideration, 3) decision, 4) purchase, 5) post-purchase, and finally, 6) loyalty.

Optimove, the First Customer-Led Marketing Platform, today announced the launch of its Solutions Partner Program. The program is designed to build and support a network of certified services-based partners working with Optimove to source, sell, and deliver complete and integrated data-driven marketing solutions for clients.

A brand’s commitment to the environment being “very important” to consumers jumped from 31% in August 2022 to 43% in March 2023, a 39% increase in a little more than six months, according to two surveys of 400+ US consumers.

Garbage in, garbage out. It is a tried-and-true rule in accounting. Inadequate or inaccurate financial data equates to inaccurate and inadequate financial information. Full stop. What about data excellence for consumer marketing? The reality is that data excellence in consumer marketing is more challenging than when applied to accounting. In accounting, companies freeze results as a snapshot in time to report trends and earnings. The numbers are the numbers.

1 2 3 4 5 6 7 8 … 56

Press Inquiries

[email protected]

In the Media

Websites Have Just Seconds to Score

Optimove Adds Voice Search Capabilities To Opti-X

Optimove’s 2023 Back-to-School Survey Reveals Strong Consumer Loyalty and Willingness to Spend More

Gender-Blind Hiring: How To Assess (And Retain) The Best Candidates

Internet Retailers Face Post-Covid Challenges as Bankruptcies Rise

Marketing Bottlenecks In Creating Customer Loyalty

Optimove Launches First Solutions Partner Program, Partnering with Agencies and SIs to Build Repeatable Marketing Solutions

Optimove Consumer Research: Results show Three-quarters of Consumers say a Retailer being Eco-friendly is “Important”

The GIGO Rule Applies to Marketing Too

Press Inquiries