The risk of becoming a feature buffet
Instead of focusing on additional features, it can be far more valuable to focus on your product identity. What are you trying to achieve? What problem are you solving?
In the Media
Manage Your Customers’ Expectations So You’ll Always Exceed Them
The core of holding on to existing customers is keeping them happy with great customer service, and at the core of great customer service is managing people’s expectations.
Retention is a gold mine of opportunity
‘Churning’ of retail traders is one of the most poignant concerns of many of today’s FX companies. Optimove CEO Pini Yakuel details his antidote to churning in today’s LeapRate interview.
The world’s best start-up hubs: Tel Aviv, Israel
Optimove CEO Pini Yakuel shares his insighs on what makes Tel Aviv one of the high-tech startup capitals of the world.
Optimizing customer marketing via personalization
We’re pleased to repost a recent blog by Optimove’s Pini Yakuel entitled Ever-increasing Personalization.
Optimizing customer marketing via personalization
We’re pleased to repost a recent blog by Optimove’s Pini Yakuel entitled Ever-increasing Personalization.
1Click Games teams up with Optimove
Ben Roberts, vice president of business development at 1Click Games said: “With all we have seen and heard about Optimove’s capabilities, we expect to see a significant increase in player retention across all our operators.”
How to make your email marketing smarter
Optimove CEO Pini Yakuel explains how marketers can improve their email marketing and how they should measure their campaigns.
Optimove Adds New Meaning to ‘Know Your Customer’
As a data driven tool, Optimove isn’t alone in providing tools for online firms to better understand their client’s behavior and lifetime value calculations, but is one of the few directly involved with the forex and binary options market.