ZEE5 partners Optimove for next phase of growth
Working closely with ZEE5, Optimove will build a customer data platform for the 61.5 million-strong monthly active user base being garnered over the past year-and-a-half.
In the Media
ZEE5 Partners with Israel-based Optimove to Bolster Performance of the Platform
Zee Entertainment Enterprises Ltd’s OTT platform ZEE5 has announced a strategic tie-up with Optimove, to bolster the performance of the platform based on a suite of services backed by insight, engagement & optimisation.
Nordstrom’s attempt to modernize its loyalty program runs into trouble
According to Yoav Susz, vp of revenue at the customer relationship software company Optimove, brands can use that to their advantage during execution. “By doing some segmentation you can make better judgments,” he said.
Liberating Customer Data: Optimove & Sweaty Betty at CRMC 2019
Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to dig into what a cutting-edge CDP (Customer Data Platform) looks like today.
11 Strategies For Avoiding Online Shopping Cart Abandonment
What works best for our clients is tracking their customers’ behavior and activities closely, with various activities triggering specific campaigns. Cart abandonment would trigger a campaign designed to complete the sale via the customer’s preferred channel and could include email, pop-ups and mobile push notifications. This real-time communication usually seals the deal. – Pini Yakuel, Optimove
14 Tips For Acing Your First Publicity Interview
Use examples and stories to deliver your messages effectively, and practice answering the hard questions ahead of time so you’re never caught off guard. Aim to engage, not convince. – Pini Yakuel, Optimove
How to Appeal to Gen Z Shoppers and Keep Them Coming Back
Optimove analyzed 2.9 million transactions across 950,000 Gen Z shoppers to reveal that while Gen Z tends to make more purchases — 26 percent more than older generations — they’re not often repeat customers.
Valentine’s Day Gets More Personal
Driven by AI-powered, retention marketing platform Optimove, Adore Me is seeing three-times more customers and 3.5-times higher order amounts, Valentine’s offers superior value over heavily discounted holidays such as Black Friday.
13 Examples Of Outstanding Personalized Marketing
To do personalization at scale and do it well, we must rely on artificial intelligence to deliver emotionally intelligent communications to our customers at the right time and through preferred channels – Pini Yakuel, Optimove