In the Media

Use examples and stories to deliver your messages effectively, and practice answering the hard questions ahead of time so you’re never caught off guard. Aim to engage, not convince. – Pini Yakuel, Optimove

Optimove analyzed 2.9 million transactions across 950,000 Gen Z shoppers to reveal that while Gen Z tends to make more purchases — 26 percent more than older generations — they’re not often repeat customers.

Driven by AI-powered, retention marketing platform Optimove, Adore Me is seeing three-times more customers and 3.5-times higher order amounts, Valentine’s offers superior value over heavily discounted holidays such as Black Friday.

To do personalization at scale and do it well, we must rely on artificial intelligence to deliver emotionally intelligent communications to our customers at the right time and through preferred channels – Pini Yakuel, Optimove

Our AI-driven module is able to constantly change and move customers from one persona to another, based on behavior and history. Using this approach, our clients are able to communicate more effectively with their customers, increasing lifetime value and brand loyalty and driving growth. – Pini Yakuel, Optimove

Optimove’s Streams provides another level of functionality to the CDP category by letting marketers employ incrementality testing across entire strategies and then automatically optimizing them.

Roni Cohen, director of data science from customer relationship firm Optimove outlined the challenge facing Netflix on its path to tie down subscribers.

Optimove announced the launch of its new Streams feature, which empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term.

Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan.

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In the Media

14 Tips For Acing Your First Publicity Interview

How to Appeal to Gen Z Shoppers and Keep Them Coming Back

Valentine’s Day Gets More Personal

13 Examples Of Outstanding Personalized Marketing

14 Creative Ways To Personalize Your Marketing Campaign

CDP Optimove adds ability to test campaign strategies

Netflix lauds strong subscriber growth

Optimove Introduces Streams to Measure Impact of Marketing Campaigns on Consumer Behavior

What to Watch: Retail’s FashTech Providers

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