In the Media

In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall behind. Below are 15 great marketing softwares that can help companies remain relevant and master marketing in the digital age.

What is a CDP? Pini Yakuel of Optimove explains how his company helps brands and multi-location retailers get the insights they need to better serve their customers.

Working closely with ZEE5, Optimove will build a customer data platform for the 61.5 million-strong monthly active user base being garnered over the past year-and-a-half.

Zee Entertainment Enterprises Ltd’s OTT platform ZEE5 has announced a strategic tie-up with Optimove, to bolster the performance of the platform based on a suite of services backed by insight, engagement & optimisation.

According to Yoav Susz, vp of revenue at the customer relationship software company Optimove, brands can use that to their advantage during execution. “By doing some segmentation you can make better judgments,” he said.

Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to dig into what a cutting-edge CDP (Customer Data Platform) looks like today.

What works best for our clients is tracking their customers’ behavior and activities closely, with various activities triggering specific campaigns. Cart abandonment would trigger a campaign designed to complete the sale via the customer’s preferred channel and could include email, pop-ups and mobile push notifications. This real-time communication usually seals the deal. – Pini Yakuel, Optimove

Use examples and stories to deliver your messages effectively, and practice answering the hard questions ahead of time so you’re never caught off guard. Aim to engage, not convince. – Pini Yakuel, Optimove

Optimove analyzed 2.9 million transactions across 950,000 Gen Z shoppers to reveal that while Gen Z tends to make more purchases — 26 percent more than older generations — they’re not often repeat customers.

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