In the Media

Explore articles, interviews, and features from leading publications that highlight our work, products, and impact

Optimove to Acquire Smartico

Optimove, the creator of Positionless Marketing and the #1 Player Engagement Solution for iGaming and sports betting operators, today announced it has signed an agreement to acquire Smartico, the company that brought gamification-led CRM marketing to the iGaming industry.

How can retailers avoid marketing fatigue and inspire deeper shopper loyalty?

A comprehensive report issued by Optimove tackles questions surrounding marketing relevance in retail, as well as its impact on customer loyalty more broadly.

Optimove Releases Study to Help Drive March Madness ROI for Sportsbooks

Optimove, the CRM and player engagement platform company for igaming and sports betting operators, has released a blueprint for operators that they say will drive marketing ROI for the March Madness NCAA men’s and women’s basketball finals.

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

According to the Optimove Insights Marketing Fatigue Report 2026, email remains consumers’ preferred marketing channel, but growing inbox overload threatens ROI unless brands rely on more relevant, personalized messaging.

Love To Hate Email: Consumers Like It, But Find It Annoying

A new Optimove study reveals consumers have a love-hate relationship with marketing emails: they rely on them for deals and information but increasingly feel overwhelmed by the volume brands send.

Changing the game: FIFA World Cup 2026

Optimove’s CEO Pini Yakuel says the 2026 FIFA World Cup will reshape football betting, pushing operators to innovate in personalization and real-time marketing to drive smarter engagement and growth.

Optimove U.S. Gaming Pulse Report – January 2026

Optimove has released its latest U.S. Gaming Pulse Report, analyzing online gaming trends across the U.S. and global markets from January 2025 to January 2026.

Customers reward ‘relevance, not repetition’

An Optimove survey of more than 1,000 consumers reveals the loyalty paradox: while 81% want brands to proactively send relevant deals and reminders, 55% say they’ve switched to a competitor after being overwhelmed by too many messages.

Optimove Insights Marketing Fatigue Report The Mechanics of Loyalty: From Relevance to Revenue

Optimove’s Marketing Fatigue Report highlights that brands must shift from high-volume messaging to relevance and personalization to foster customer loyalty and drive revenue.

57% of consumers trust brands more when they use AI, study finds

57% of consumers trust brands more when AI is used transparently to improve relevance. Optimove's Marketing Fatigue Report shows that trust erodes when AI leads to over-messaging instead of fewer, smarter interactions.