In the Media

Almost eight in ten consumers (79%) unsubscribed from at least one retail brand in the past 90 days saying they were bombarded by marketing messages.

In the iconic movie, The Wizard of Oz, the Scarecrow sang: “I’d unravel ev’ry riddle for my Individdle, In trouble or in pain…if I only had a brain.” Great marketers anticipate every customer’s needs – and unravel any of their needs. And to do that takes brains.

Scientific Games has inked an agreement with Optimove that will see the latter work with an array of state lotteries. As part of the deal, Scientific Games will pair with five US state lotteries to optimise the states’ paid social media campaigns with customised data-driven strategies.

Artificial Intelligence (AI) has become table stakes for marketers to keep up with consumer preferences. AI is enabling marketers to respond to customers in near real time – but not all the time.

Email is by far the most trusted channel, beating SMS and digital advertising. But people are suspicious of brands in general when it comes to privacy judging by The Optimove 2022 Trust Of Online Retailers Survey, a study released Thursday.

New capabilities empower marketers to activate customer data and create deeper relationships with customers by deploying native, hyper-personalized SMS campaigns via Optimove’s multichannel hub

Customers are no longer beholden to a few media choices; rather, a customer picks their communication channel. But the data exists for marketers to learn each customer’s preference and communicate on a personal level.

Every marketer has been facing the death of the cookie in the past few years — and the saga will continue into 2023. But that is just one of four key issues marketers will need to hit head-on in 2023.

If online marketing is a game, igaming companies are proving to have the best game plan. And it is a game plan that includes speed and agility, all driven by deep customer insights. Other online marketers can adopt the igaming game plan to drive customer loyalty and sales.

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In the Media

66% Of Consumers Want Fewer Marketing Messages: Optimove 2023 Consumer Marketing Fatigue Survey

If Customer Data Platforms Only Had a Brain

Scientific Games inks multiple US state Optimove deal

As AI Drives Marketing, Customers Still Clamor For Human Support

Trust Tossup: Consumers Are Wary When Brands Ask For Data

Optimove Launches OptiText, Adds Personalized SMS to its Customer-Led Marketing Platform

Why Personalized Marketing Is Key To Fostering Customer Loyalty In The New Age Of Marketing

The Death of the Cookie and 4 Other Challenges Facing Online Marketers in 2023

iGaming Provides a Marketing Game Plan for Retailers

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