In the Media

A brand’s commitment to the environment being “very important” to consumers jumped from 31% in August 2022 to 43% in March 2023, a 39% increase in a little more than six months, according to two surveys of 400+ US consumers.

Garbage in, garbage out. It is a tried-and-true rule in accounting. Inadequate or inaccurate financial data equates to inaccurate and inadequate financial information. Full stop. What about data excellence for consumer marketing? The reality is that data excellence in consumer marketing is more challenging than when applied to accounting. In accounting, companies freeze results as a snapshot in time to report trends and earnings. The numbers are the numbers.

Brands sending out summer shopping emails will be barely in time if they get them out now, judging by the Optimove 2023 summer shopping survey. By May, the summer flow is already slowing down and in June it is a mere trickle, consumers say.

Back in the 1990s, the Neanderthal Days of the internet, email was the killer app. Welcome to 2023. An Optimove February 2023 survey of 450 consumers revealed that email could catch a consumer’s attention when they shop online 33% of the time. It just edged out social media at 31%, followed by text at 13% and online ads at 12%.

Artificial intelligence and machine learning power online marketing, allowing businesses to create promotions targeted toward customers in a variety of ways. When it comes to responsible gambling, that technology can lead to problematic results for some people.

Are AI-written copy and marketing materials just for the lazy, for those who plagiarize, or both? Or is it a time saver? Is it cheating? Or, as a marketer if you refrain from using it, are you cheating yourself?

“You need to excite your players with your creativity,” noted Pini Yakuel, Optimove CEO, in a far reaching near 15 minute conversation as the industry recently gathered once again at London’s ExCeL.

Almost eight in ten consumers (79%) unsubscribed from at least one retail brand in the past 90 days saying they were bombarded by marketing messages.

In the iconic movie, The Wizard of Oz, the Scarecrow sang: “I’d unravel ev’ry riddle for my Individdle, In trouble or in pain…if I only had a brain.” Great marketers anticipate every customer’s needs – and unravel any of their needs. And to do that takes brains.

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In the Media

Optimove Consumer Research: Results show Three-quarters of Consumers say a Retailer being Eco-friendly is “Important”

The GIGO Rule Applies to Marketing Too

Saleing Into Summer: Most Consumers Want Email Offers Now

Yesterday’s Killer App, Email, Can be a Killer in Marketing

Optimove Demonstrates How AI Can Promote Responsible Gambling

Marketers Take ChatGPT from Cheating to Beating the Competition

Pini Yakuel, Optimove: we want to become the smartest brain for marketing

66% Of Consumers Want Fewer Marketing Messages: Optimove 2023 Consumer Marketing Fatigue Survey

If Customer Data Platforms Only Had a Brain

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