In the Media

Customers are no longer beholden to a few media choices; rather, a customer picks their communication channel. But the data exists for marketers to learn each customer’s preference and communicate on a personal level.

Every marketer has been facing the death of the cookie in the past few years — and the saga will continue into 2023. But that is just one of four key issues marketers will need to hit head-on in 2023.

If online marketing is a game, igaming companies are proving to have the best game plan. And it is a game plan that includes speed and agility, all driven by deep customer insights. Other online marketers can adopt the igaming game plan to drive customer loyalty and sales.

Optimove, an igaming CRM marketing solution, has launched a new benchmark tool ahead of the World Cup called ‘World Cup Pulse’ to help operators compare data during the event.

Optimove, the first Customer-Led Marketing Platform, announced new integrations with social networks TikTok and Snapchat. The integrations expand clients’ digital advertising scope and capabilities, allowing brands to use customer data to create more powerful audiences and personalized messages. TikTok and Snapchat join a vast advertising network connected to Optimove, including Facebook, Instagram, Google, Criteo, Adobe DMP, and Live Ramp.

The customer could not wait any longer. The marketing communications and actions were delayed until well after the opportunity had passed. As a marketer, you missed the window of opportunity when the customer needed one more thing, or one more answer, to make the purchase. But you did not show up in time. The customer left. The cause? A methodical assembly-line marketing method.

Personalization, automation, and effective data management are the key marketing tools for Latin American sports betting operators looking to capitalize on the opportunities presented by the 2022 World Cup, according to Optimove Founder & CEO Pini Yakuel.

The integration provides joint customers with direct access to live Optimove data within their Snowflake accounts, further eliminating data silos and enhancing sharing of governed data across business ecosystems

Responsible gambling affects lives everywhere, but operators can’t mitigate the problem without the right tech in place, says Motti Colman, Senior Director of Sales at Optimove. How do predictive models work?

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In the Media

Why Personalized Marketing Is Key To Fostering Customer Loyalty In The New Age Of Marketing

The Death of the Cookie and 4 Other Challenges Facing Online Marketers in 2023

iGaming Provides a Marketing Game Plan for Retailers

Optimove launches World Cup Pulse to help operators compare data

Optimove Integrates with TikTok and Snapchat to Expand Digital Advertising Stack

Assembly-Line Marketing Leaves Customers Waiting – and Leaving

Prioritizing personalization key to World Cup 2022 marketing success

Optimove Launches Direct Access to Optimove Data in Snowflake

Responsible gambling: awareness without tech isn’t enough

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