In the Media

Bet365 has recruited retention marketing specialist Optimove to optimise the operator’s CRM marketing activities. Optimove’s AI-powered CRM software will enable bet365 to transform its CRM marketing efforts by allowing the company to scale and manage hundreds of player segments.

Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey.

Optimove has heaped praise on a “groundbreaking” alliance that has seen bet365 detail “a change in direction” after the operator noted that “I don’t think we could have found a better partner”.

“We are delighted to join forces with Optimove,” said Simone Occhiuzzi, Digital Director at Lottomatica Group. “To ensure we’re always one step ahead of the pack, we decided to work with the best, proven CRM Marketing platform.

Optimove has acquired Graphyte, providers of a real-time, cloud-based personalization platform. The announcement comes on the heels of Optimove’s purchase of Kumulos, a provider of a personalized messaging platform for mobile applications. The combined purchase price of the two deals was not disclosed.

Optimove, the leading CRM Marketing Platform, announced the appointment of Tara Bryant as the company’s Chief Revenue Officer. The selection is indicative of the company’s determination to bring in high-profile talent to support its rapid growth and ambitious expansion plans.

The IDC MarketScape evaluated CDP vendors according to their success in designing, developing, installing, and configuring their CDP platform, focusing on three layers: Data, Analytics, and Activation. The report also focused on technologies that demonstrated the ability to influence brands’ bottom lines significantly. As a prerequisite, vendors had to hold core CDP capabilities that enable customer experience differentiation, seamless marketing orchestration, automation, and personalization, in an efficient, easy-to-execute manner.

The acquisition is a key to Optimove’s plans to expand the native messaging capabilities of its highly customizable CRM marketing package, which enables companies to connect more efficiently with customers and provide a personalized, multichannel sales experiences at scale.

“Optimove, the leading global CRM Marketing platform, today announced an integration with Criteo, that will allow Optimove’s clients to better personalize customer experiences using digital advertising.”

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In the Media

Bet365 breaks from tradition to strike CRM marketing deal with Optimove

Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Optimove selected by bet365 to ‘maximise player lifetime value’

Lottomatica selects Optimove to enhance CRM Marketing frameworks

Optimove Acquires Personalization Platform Graphyte

Optimove Appoints Tara Bryant as Chief Revenue Officer to Accelerate Growth Across Markets

Optimove Named a Leader in IDC MarketScape: Worldwide Retail and CPG Customer Data Platforms 2022

Optimove acquires Kumulos to expand mobile capabilities of CRM marketing platform

Optimove Announces Integration with Criteo to Scale Multichannel Marketing Orchestration

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