In the Media

The acquisition is a key to Optimove’s plans to expand the native messaging capabilities of its highly customizable CRM marketing package, which enables companies to connect more efficiently with customers and provide a personalized, multichannel sales experiences at scale.

“Optimove, the leading global CRM Marketing platform, today announced an integration with Criteo, that will allow Optimove’s clients to better personalize customer experiences using digital advertising.”

Optimove, specializing in customer relationship management marketing, wants to help brands “delight” their customers and keep them coming back. The company, with bases in Tel Aviv, New York and London, raised a $75 million growth investment led by Summit Partners.

CRM software is among the biggest software market in the world — and the growth isn’t slowing down. According to Globe Newswire, the CRM industry is anticipated to be worth $113.46 billion by 2027.

“Optimove has raised its game across nearly every CCCM criterion since it appeared in our 2019 edition of this evaluation,” stated the Forrester report. The report also notes, “Enterprise references from the telecommunications and online gaming sectors enthusiastically endorsed Optimove.”

“Optimove, the leading CRM Marketing Platform, announced today that Gartner has recognized it as a Challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs. This is the second straight year Optimove has been positioned in the Challengers’ quadrant and fourth consecutive year that it has been recognized in the Critical Capability report in the same space.”

“The best digital marketing analytics tools have proven themselves time and time again to be an essential asset to marketing automation campaign success. Marketing analytics uses predictive data and data collection to help marketing teams gain the insight they need to stay on top of shifting market trends and clientele interests. With marketing analytics tools, then, marketers will create the most compelling, successful marketing campaigns possible.”

“Optimove, the leader in CRM Marketing, today announced the launch of its new realtime segmentation capabilities, which combined with the existing next-gen AI-driven CRM journey orchestration technology, provides brands with unmatched customer analysis, segmentation, and communication power.”

“As a vehicle for building a community around a brand or business online, social media is virtually unbeatable. However, with the number of people and organizations attempting to do the same, communications professionals need to refine their approach to gather a loyal community of followers.”

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In the Media

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