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Optimove Acquires Gamification Solution Provider Adact to Bolster its AI-Orchestrated Gamification Capabilities
Optimove, the global leader in Positionless Marketing, announced the acquisition of Adact, a breakthrough provider of gamification marketing solutions. Adact’s platform enables brands to create interactive gamification experiences, including lotteries, quizzes, prediction games, and branded mini-games, and will bolster Optimove’s AI-orchestrated gamification solutions.
Optimove launches solution for sportsbooks to create CRM-powered live sports marketing at scale
Optimove announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. OptiLive empowers operators to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live events. Attendees to ICE 2025 in Barcelona can visit Booth #4A34 in Hall 4 for a first-hand look at OptiLive.
Optimove Placed Furthest on Completeness of Vision Axis in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
Optimove, the first Customer-Led Marketing Platform, has been named a Visionary in the 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH). Of the fourteen companies evaluated, Optimove was positioned furthest for Completeness of Vision as a Visionary. This Gartner Magic Quadrant provides a graphical competitive positioning of Multichannel Marketing Hubs providers: in markets where growth is high and provider differentiation is distinct.

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