In the Media

Optimove, the global leader in Positionless Marketing, announced the acquisition of Adact, a breakthrough provider of gamification marketing solutions. Adact’s platform enables brands to create interactive gamification experiences, including lotteries, quizzes, prediction games, and branded mini-games, and will bolster Optimove’s AI-orchestrated gamification solutions.

Hoje, 6, a Optimove anunciou o lançamento do programa Optimove Ignite+, desenvolvido para colaborar com o crescimento de operadores em um ambiente competitivo.

Ontem, 29, a Optimove anunciou o lançamento da solução de gestão de relacionamento com o cliente (CRM, sigla em inglês) OptiLive para casas de apostas on-line. A ferramenta permite que operadoras criem campanhas de marketing esportivo ao vivo e em larga escala, utilizando informações do sistema de gestão de clientes e dados esportivos em tempo real.

s emerging iGaming and sports betting operators have often struggled to scale and compete effectively, Optimove announced today the launch of Optimove Ignite+, a comprehensive program tailored to accelerate growth for emerging operators.

Optimove announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. OptiLive empowers operators to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live events. Attendees to ICE 2025 in Barcelona can visit Booth #4A34 in Hall 4 for a first-hand look at OptiLive.

The new integration enables Optimove clients to leverage the free, cross-platform messaging app for highly personalized, engaging, and efficient CRM Marketing campaigns

Optimove, the first Customer-Led Marketing Platform, has been named a Visionary in the 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH). Of the fourteen companies evaluated, Optimove was positioned furthest for Completeness of Vision as a Visionary. This Gartner Magic Quadrant provides a graphical competitive positioning of Multichannel Marketing Hubs providers: in markets where growth is high and provider differentiation is distinct.

O Grupo da Sorte, uma empresa brasileira líder de loteria e título de capitalização escolheu a Optimove, a solução de marketing de CRM nº 1 para iGaming, para aumentar o engajamento e a retenção do jogador, ajudando a acelerar o rápido crescimento da operadora.

Optimove today announced that it has been recognized as one to watch in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

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In the Media

Optimove Acquires Gamification Solution Provider Adact to Bolster its AI-Orchestrated Gamification Capabilities

Optimove lança programa para acelerar crescimento de novos operadores

Optimove lança solução de CRM para marketing esportivo ao vivo de operadoras de apostas

Optimove Announces Optimove Ignite+: A New Comprehensive Program Tailored to Accelerate Growth for Emerging iGaming and Sports Betting Operators

Optimove launches solution for sportsbooks to create CRM-powered live sports marketing at scale

Optimove Launches Viber as a Marketing Channel Through MMDSmart Partnership

Optimove Placed Furthest on Completeness of Vision Axis in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

Grupo da Sorte escolheu a Optimove como a sua solução de marketing de CRM

Optimove Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report

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