Optimove Launches Viber as a Marketing Channel Through MMDSmart Partnership
The new integration enables Optimove clients to leverage the free, cross-platform messaging app for highly personalized, engaging, and efficient CRM Marketing campaigns
In the Media
Optimove Placed Furthest on Completeness of Vision Axis in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
Optimove, the first Customer-Led Marketing Platform, has been named a Visionary in the 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH). Of the fourteen companies evaluated, Optimove was positioned furthest for Completeness of Vision as a Visionary. This Gartner Magic Quadrant provides a graphical competitive positioning of Multichannel Marketing Hubs providers: in markets where growth is high and provider differentiation is distinct.
Grupo da Sorte escolheu a Optimove como a sua solução de marketing de CRM
O Grupo da Sorte, uma empresa brasileira líder de loteria e título de capitalização escolheu a Optimove, a solução de marketing de CRM nº 1 para iGaming, para aumentar o engajamento e a retenção do jogador, ajudando a acelerar o rápido crescimento da operadora.
Optimove Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report
Optimove today announced that it has been recognized as one to watch in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.
Optimove Launches OptiPromo: The First Solution for B2C Marketers to Deliver Dynamic, CRM-Powered Promotions and Rewards Tailored to Each Customer
Optimove, the first Customer-Led Marketing Platform, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each customer. This innovative solution automates complex reward calculations and leverages customer data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.
Optimove appoints Adi Dagan as Senior Director of Partnerships
Optimove, a CRM marketing solution for iGaming and sports betting, has announced the appointment of Adi Dagan as the company’s Senior Director of Partnerships. Dagan Co-Founded Beehive, which was acquired by Playtech, and Everybuddy Games, where he secured $25m in venture capital.
Optimove research suggests NFL bettors gambling beyond comfort level
New research from Optimove suggests that people who bet on the NFL are planning to do so more in 2024 than they did in 2023, despite two-thirds admitting they bet more than they are comfortable with.
Optimove Named Contender In Email Marketing Services
Optimove, the first Customer-Led Marketing Platform, has been named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. The report cites Optimove’s strength in improving marketer processes with real-time data, and delivering AI-generated recommendations, solidifying, for the company, its position as a powerhouse of both email and cross-channel marketing.
Optimove Unveils its 2024 Holiday Shopping Report: Shows 67% of Consumers will Have ‘Marketing Fatigue’ by November
Optimove Insights, the analytical and research arm of Optimove, has released its Report on Consumer Shopping Intentions for Holiday 2024, offering insights for marketers looking to optimize their holiday strategies.