In the Media

Optimove, the first Customer-Led Marketing Platform, has been named a Visionary in the 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH). Of the fourteen companies evaluated, Optimove was positioned furthest for Completeness of Vision as a Visionary. This Gartner Magic Quadrant provides a graphical competitive positioning of Multichannel Marketing Hubs providers: in markets where growth is high and provider differentiation is distinct.

O Grupo da Sorte, uma empresa brasileira líder de loteria e título de capitalização escolheu a Optimove, a solução de marketing de CRM nº 1 para iGaming, para aumentar o engajamento e a retenção do jogador, ajudando a acelerar o rápido crescimento da operadora.

Optimove today announced that it has been recognized as one to watch in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving In a World Redefined By AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company.

Optimove, the first Customer-Led Marketing Platform, announced the launch of OptiPromo, a groundbreaking solution designed for B2C marketers that delivers dynamic, CRM-powered promotions and rewards tailored to each customer. This innovative solution automates complex reward calculations and leverages customer data to enhance engagement and optimize promotion spending, ultimately boosting retention and profitability.

Optimove, a CRM marketing solution for iGaming and sports betting, has announced the appointment of Adi Dagan as the company’s Senior Director of Partnerships. Dagan Co-Founded Beehive, which was acquired by Playtech, and Everybuddy Games, where he secured $25m in venture capital.

New research from Optimove suggests that people who bet on the NFL are planning to do so more in 2024 than they did in 2023, despite two-thirds admitting they bet more than they are comfortable with.

Optimove, the first Customer-Led Marketing Platform, has been named a Contender in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. The report cites Optimove’s strength in improving marketer processes with real-time data, and delivering AI-generated recommendations, solidifying, for the company, its position as a powerhouse of both email and cross-channel marketing.

Optimove Insights, the analytical and research arm of Optimove, has released its Report on Consumer Shopping Intentions for Holiday 2024, offering insights for marketers looking to optimize their holiday strategies.

Optimove has secured partnerships with Captain Up and Gamanza Engage to launch a new gamification solution orchestrated by Artificial Intelligence. Leveraging its existing expertise in the AI field, Optimove will aim to use the technology to unlock the entire customer journey for igaming and sports betting providers in collaboration with Captain Up and Gamanza

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In the Media

Optimove Placed Furthest on Completeness of Vision Axis in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs

Grupo da Sorte escolheu a Optimove como a sua solução de marketing de CRM

Optimove Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report

Optimove Launches OptiPromo: The First Solution for B2C Marketers to Deliver Dynamic, CRM-Powered Promotions and Rewards Tailored to Each Customer

Optimove appoints Adi Dagan as Senior Director of Partnerships

Optimove research suggests NFL bettors gambling beyond comfort level

Optimove Named Contender In Email Marketing Services

Optimove Unveils its 2024 Holiday Shopping Report: Shows 67% of Consumers will Have ‘Marketing Fatigue’ by November

Optimove joins forces with Captain Up and Gamanza for AI-orchestrated offering

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