Make The Most of
Customer Relationships
Start with Your Customer
Wherever you are on your marketing journey, you want a solution
tailored to your specific needs and approach. Optimove’s
Customer-Led Marketing Platform empowers you to start with your
customers and win their loyalty for life.
Optimove
Pricing
Wherever you are on your marketing journey, you want a solution tailored to your specific needs and approach.
Build
Build the foundation of personalized CRM Marketing
Top features
- Up to 150 Customer Attributes
- Stream (Journey) Builder
- Up to 3 Marketing Channels
- Up to 55 Weekly Campaigns
Grow
Grow personalization efforts, with AI-optimization
Top features
- Up to 300 Customer Attributes
- Optimization Bot
- Up to 5 Marketing Channels
- Up to 160 Weekly Campaigns
Scale
Scale personalization with CRM journeys, mapped by AI
Top features
- Unlimited Customer Attributes*
- Self-Optimizing Campaigns
- Self-Optimizing Journeys
- Unlimited Marketing Channels
- Unlimited Weekly Campaigns
Build | Grow | Scale | |
Customer Data Platform |
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Single Customer View | |||
Batch Data Sources | |||
Realtime Data Sources | |||
Self-Serve Customer Attributes Creation | |||
Historical, Behavioral & Transactional Attributes | 150 Attributes | 300 Attributes | Unlimited* |
Smart Journey Orchestration |
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Stream (Journey) Builder | |||
Prioritization & Exclusion Mechanism | |||
Experimentation Suite (Test & Control, A/B/n) | |||
Optimization Bot | |||
Self-Optimizing Campaigns & Journeys | |||
Multichannel Engagement Hub |
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Number of Marketing Channels | Up to 3 | Up to 5 | Unlimited |
Number of Weekly Campaigns | Up to 55 | Up to 160 | Unlimited |
Marketing Analytics |
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Marketing Dashboard | |||
Customer Explorer | |||
Marketing Plan Explorer | |||
Customer Migration Explorer | |||
Funnel Explorer | |||
Segmentation Explorer | |||
Cohort Analysis | |||
Visits Explorer |
Ready to Choose a Plan?
Put your customers first with Optimove’s Customer-Led Marketing Platform
Add-On
Addons for the perfect package:
Email Marketing, Mobile Push Notifications, In-App Messaging, Web Push & Pop-Ups, Web & Mobile Personalization, Geo-fencing, Deferred Deep links, Digital Ads, DynamicMail
Email Marketing
Power every aspect of preparing, delivering and optimizing hyper-personalized email marketing campaigns, in a feature-rich platform, seamlessly integrated within Optimove.
Mobile Push Notifications
Easily prepare, deliver, and track hyper-targeted mobile push notifications to customers, seamlessly from within Optimove.
In-App Messaging
Engage your customers from within the app to provide updates and promotions with personalized overlays and inbox messages.
Web Inbox, Web Push & Pop-Ups
Create rich, targeted, personalized web messages for your customers to increase engagement with a seamless experience across desktop and mobile.
Web & Mobile Personalization
Personalization platform for websites, mobile apps, and digital marketing channels.
Geo-fencing
Trigger more relevant messages for customers. Send unique ad campaigns to customers within a defined area.
Deferred Deep links
Engage potential customers using mobile promotions that take non-users to a specific content page inside an app.
Digital Ads
Orchestrate digital ad campaigns directly from Optimove to ensure customers and their lookalike audiences are served the most relevant ad, every time.
DynamicMail
Increase engagement and ROI by building powerful product recommendation models using Optimove’s DynamicMail.
BI Studio
Gain insights that used to take a long time to compile in a visually rich interface within Optimove’s BI Studio (powered by Microsoft Power BI Embedded).
Frequently asked questions
How is Optimove Pricing determined?
Optimove’s pricing for its Customer-Led Marketing Platform is based on the number of monthly active customers (number of purchasers, users, players, traders) that you have. The Customer-Led Marketing Platform includes a Customer Data Platform, Multichannel Marketing Hub, and AI Orchestration Engine. Moreover, Optimove’s pricing for its add-on products is usage-based. For example, the pricing for its ESP, OptiMail, is based on the number of emails you will send.
Does Optimove charge more if I have more data?
- No, Optimove does not charge more if you have more data. Similarly, Optimove does not charge per platform user. Unlike other marketing platforms, Optimove allows your entire team to be users without impacting your costs.
- Optimove’s pricing is determined by the number of monthly active customers you have. Economies of scale do apply though. As you gain, and retain, more customers, the price you pay for each diminishes.
Can I upgrade between Product Packages?
Yes. Optimove has three main product packages: Grow, Build, and Scale. You can easily upgrade to more sophisticated packages, and you will have the option to upgrade to more add-ons as well.
How are Optimove’s add-ons priced?
Optimove’s add-ons are priced based on usage. For example, Optimove’s ESP, OptiMail, is priced based on the volume of emails you will send.
How does Optimove price its Strategic Services?
With Optimove’s strategic services, there are two options. You have the option to pay per hour of recurring usage, or you can buy strategic solutions for a specific project. In this case the price would be project-based and not an hourly rate.
How can I get a quote for Optimove pricing?
You can get a quote for Optimove’s pricing by submitting a demo request.
How can I get in touch with an Optimove sales representative?
You can get in touch with an Optimove sales representative by submitting a demo request.
If I am not an enterprise/ medium size company, can I work with Optimove?
Yes, any size company can work with Optimove. We have many product packages to choose from, so if you are a smaller company, you can start with the smallest package. We aim to target different verticals and work with different sized enterprises.
Is there an implementation fee?
Yes, Optimove provides local support during implementation to ensure fast and quality onboarding. As such, an implementation fee is part of our pricing.
Are there limits to the number of attributes I can store in Optimove?
Depending on the package you select, there might be limits as per the above packaging table. At the Scale package, for large databases, the number of attributes might be limited to ensure the best platform performance.
Not Sure Which Plan Suits You?
Put your customers first with Optimove’s Customer-Led Marketing Platform